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Growth Marketing Specialist – Paid Social & Paid Media

Randstad USA • United States
Full Remote
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Hands-on Paid Social and Paid Media execution role managing live acquisition campaigns across Meta, TikTok, Pinterest, Snap, and Google Ads for beauty/personal care brands. Build, optimize, and troubleshoot campaigns daily including bidding, budget pacing, audience setup, conversion tracking, and creative trafficking. Requires 3+ years growth marketing experience with direct platform operation, strong data/analytics skills, and e-commerce/DTC background.

Key Highlights
Hands-on Paid Media execution role for beauty/personal care brands managing Meta, TikTok, Pinterest, Snap, and Google Ads
Build, optimize, and troubleshoot campaigns daily including bidding, budget pacing, audience setup, and creative trafficking
4 openings: 2 Brand Strategy & Execution + 2 Media & Reporting (includes ~2hr Sat/Sun shifts)
$35–$40/hr, 100% remote (EST hours), contract through Dec 31, 2026
Requires 3+ years growth marketing, Meta/TikTok Ads Manager experience, and Excel/Sheets proficiency
Key Responsibilities
Build, configure, QA, launch, and optimize paid acquisition campaigns inside ad platform dashboards (Meta Ads Manager, TikTok Ads Manager, Pinterest, Snap, Google Ads)
Monitor and adjust bids, budget pacing, dayparting, targeting parameters, and audience exclusions daily
Audit pixel fires, conversion tracking tags, UTM parameters, and catalog feed errors
Build custom audiences, lookalikes, CRM upload lists, and engagement retargeting segments
Pull and analyze conversion funnel data (CPM/CTR, CPA, CAC, ROAS) to recommend tactical shifts
Maintain campaign pacing trackers and manage channel-level forecasting models
Manage creative trafficking workflow including technical requirements, asset traffic, and dynamic creative mapping
Provide data-backed creative feedback on hook rates, hold rates, and drop-off points
Partner with Paid Search, CRM/Lifecycle, and SEO teams on cross-channel alignment
Technical Skills Required
Meta Ads Manager TikTok Ads Manager Paid Social Advertising
Benefits & Perks
Medical, prescription, dental, vision, AD&D, and life insurance
Short-term disability
401K plan
Flexible time off during weekdays for weekend-shifted Media & Reporting roles
Nice to Have
Pinterest Ads experience
Snap Ads experience
Google Ads experience
E-commerce/DTC background in beauty, personal care, cosmetics, apparel, or consumer goods
Performance media agency experience
Pixel/conversion API troubleshooting

Job Description

Position Details

Position Title: Assistant Manager / Specialist, Acquisition (Hands-On Paid Media)

Eployment Type: Temporary / Contract (ASAP Start – December 31, 2026)

Location: 100% Remote (Must work Eastern Standard Time / EST hours)

Pay Rate Range: $35.00 – $40.00/hr (commensurate with experience)

Openings Available: 4 Positions

Position Overview

We are seeking an execution-focused, data-driven Growth Marketing Specialist (Paid Social & Paid Media) to drive direct, day-to-day customer acquisition efforts across social and digital channels.

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