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Senior Marketing Manager, Events

Swooped • United States
Full Remote
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AI Summary

Senior Marketing Manager, Events leading a national and regional event portfolio. Manages the full event lifecycle, budget, vendors, ROI, and cross-functional execution. Requires 7+ years in event, field, or demand generation marketing and familiarity with Salesforce, Marketo, and LeanData.

Key Highlights
Lead national and regional event strategy from investment selection through flagship execution
Manage event budgets, vendors, agencies, and ROI measurement
Equip regional sales teams with scalable local activation playbooks
Align cross-functional partners for cohesive event execution
Support pipeline growth through lead handoffs and repeatable processes
Key Responsibilities
Shape national event strategy end to end, from choosing event investments to delivering standout flagship conferences
Empower regional sales teams with scalable playbooks, toolkits, and standards for local activations
Manage the event budget, negotiate with venues, vendors, and event agencies, and establish ROI metrics to guide future investments
Align cross-functional partners across Creative, Content, Product Marketing, Demand Generation, Sales, and Operations for cohesive event execution
Support pipeline growth by facilitating prompt, high-quality lead handoffs to Sales and codifying insights into repeatable processes
Expand event presence and brand visibility through strategic partner collaborations
Report event performance and ROI to marketing and sales leadership to inform future planning
Adapt to evolving responsibilities in response to organizational needs

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Technical Skills Required
Salesforce Marketo LeanData
Benefits & Perks
Medical, dental, and vision insurance
401(k) retirement plan with employer matching
Paid time off, volunteer time off, and a year-end office closure in late December
Employee wellness resources

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Nice to Have
Event marketing experience within the education sector.

Job Description

About the Opportunity

A remote-first educational technology organization is seeking a Senior Marketing Manager, Events to lead its national and regional event portfolio from strategy through execution. This full-time role manages the complete event lifecycle, from selecting event investments and delivering flagship conferences to equipping regional sales teams and measuring business impact. The position collaborates with marketing, sales, and external agency partners to execute event programs and strategic partner activations.

Key Responsibilities

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Job Overview
Posted Nov 02, 2026
Employment Full-time
Experience Mid-Senior level
Location United States
Category Marketing
Company Swooped
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