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Senior Digital Marketing Manager (Performance & Growth)

jobs ai • Canada
Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Lead end-to-end digital marketing strategy, optimizing paid (Google, Meta, LinkedIn), organic, and lifecycle campaigns to drive measurable pipeline and revenue growth. Oversee attribution, ROI analysis, and cross-channel budget management while fostering collaboration with sales and external partners. Requires 4+ years in performance marketing, hands-on ad platform expertise, and a data-driven, test-and-learn mindset.

Key Highlights
Owns full-cycle digital marketing strategy across paid, organic, and lifecycle channels
Responsible for attribution modeling, ROI analysis, and cross-channel budget management
Requires 4+ years in performance marketing with hands-on experience in Google Ads, Meta Ads, and LinkedIn Ads
Key Responsibilities
Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads
Manage SEO, content, and email lifecycle programs to improve engagement and conversions
Own attribution modeling, reporting, and cross-channel ROI analysis to drive data-informed decisions
Oversee agency relationships and contractor budgets while ensuring cost efficiency and performance
Conduct experiments to reduce Customer Acquisition Cost (CAC), improve conversion rates, and increase Lifetime Value (LTV)
Collaborate with sales teams to ensure seamless lead handoff and maintain lead quality standards

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Technical Skills Required
Google Ads Meta Ads (Facebook/Instagram) Attribution Modeling & Analytics
Benefits & Perks
Fully remote with flexible work hours
Performance-based bonus structure
Annual learning & development stipend

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Nice to Have
Experience with marketing automation platforms like HubSpot or Marketo
Familiarity with GA4 (Google Analytics 4)
Strong storytelling and written communication skills for audience engagement

Job Description

  • Role: Digital Marketing Manager
  • Location: Remote
  • Employment Type: Full-time

Compensation: Competitive salary commensurate with experience, qualifications, and location. Indicative range: $80,000 – $130,000 (USD equivalent), plus benefits.

Role Overview

We are hiring a Digital Marketing Manager to own performance across paid, organic, and lifecycle channels. The role is part strategist, part operator — turning channel investment into measurable pipeline and revenue.

Key Responsibilities

- Plan and manage paid campaigns across Google, Meta, and LinkedIn

- Manage SEO, content, and email lifecycle programs

- Own attribution, reporting, and channel ROI analysis

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Job Overview
Posted Sep 13, 2026
Employment Full-time
Experience Mid-Senior level
Location Canada
Category Marketing
Company jobs ai
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