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Senior Marketing Manager (Strategic Editorial & CRM Lead)

Remote
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Lead Metric Marketing’s marketing engine as a strategic orchestrator, managing content quality, CRM automation, and multi-channel lead generation. Oversee project execution, editorial gatekeeping, and industry event strategy while driving measurable business outcomes. Requires 5+ years in marketing, CRM proficiency (HubSpot preferred), and a process-driven mindset.

Key Highlights
Strategic marketing manager role with editorial, CRM, and project management oversight
Remote-first position with preference for candidates in Winnipeg, Canada
Base salary range of $75,000–$85,000 CAD with competitive benefits
Key Responsibilities
Plan, execute, and advocate for marketing initiatives (MACs) to ensure alignment with strategy, timelines, and budget
Transform HubSpot into an active marketing engine, generating qualified leads (MQLs) via website, events, and partner channels
Act as editorial gatekeeper, ensuring all published content meets agency standards and aligns with strategic objectives
Lead CRM data stewardship, fine-tuning HubSpot reports, and providing monthly/quarterly analytics to internal teams
Oversee industry event strategy, including annual conference planning and coordination with the new business team
Manage multiple concurrent projects, balancing objectives, timelines, quality, and results across varied resources
Technical Skills Required
HubSpot (CRM & Marketing Automation) Project Management Content Strategy & Editorial Review
Benefits & Perks
Base salary of $75,000–$85,000 CAD
Remote work from anywhere in Canada (preference for Winnipeg)
3 weeks of paid vacation plus dedicated paid personal/sick days
Comprehensive health/dental benefits and Health & Wellness Spending Account
Professional development support
Nice to Have
B2B CRM and marketing automation experience beyond HubSpot
Experience with project management systems (e.g., Asana, Trello)
Google Suite proficiency (e.g., Google Workspace tools)

Job Description

About You

You are a process-driven professional with an analytical mindset who views content not just as art, but as a lever to achieve business and marketing outcomes. You have strong marketing management experience, accompanied by robust editing, marketing strategy, and automation skills.

You are looking to join a well-established agency where you can act as a strategic editor and gatekeeper – ensuring Metric shows up in the market as the trusted experts and thought leaders we are. 

About the Role

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