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AI Summary
Lead end-to-end product marketing for Q4’s AI-driven investor relations platform, crafting GTM strategies, messaging, and sales enablement tools. Bridge product development and sales to drive adoption, pricing, and demand generation. Requires 2-5 years in SaaS product marketing with strong analytics and storytelling skills.
Key Highlights
Own GTM strategies for new products and feature launches with cross-functional alignment
Develop value propositions, sales enablement assets, and competitive intelligence for capital markets/SaaS
Drive adoption post-launch via customer insights, usage analytics, and collaboration with Product and Customer Success
Key Responsibilities
Lead GTM strategies for new products and feature releases, ensuring alignment across Product, Sales, and Marketing
Craft compelling value propositions and messaging frameworks tailored to capital markets and SaaS audiences
Create and deliver high-impact sales tools (pitch decks, case studies, demo videos, battlecards) to improve win rates
Monitor competitive intelligence and industry trends, providing actionable insights to Product and Sales teams
Drive post-launch adoption by analyzing usage data and collaborating with Customer Success and Product teams
Propose and manage pricing/packaging structures based on competitive benchmarking and customer intelligence
Collaborate with Demand Gen teams to provide content, positioning, and competitive insights for campaigns
Conduct customer interviews and analyze usage data to influence product roadmaps and identify growth opportunities
Produce thought leadership content (whitepapers, blog posts, website copy) for financial buyers
Define and track KPIs for product launches, reporting performance and ROI to leadership
Unify cross-functional squads (Sales, Product, Customer Success) around a cohesive market approach
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Technical Skills Required
Benefits & Perks
Fully remote environment
Comprehensive health coverage
Robust wellness perks
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Nice to Have
Previous experience in Capital Markets or Fintech
Comfort using AI tools for research, analysis, or content creation
Job Description
At Q4, we make an impact together, obsess over our customers, operate with integrity, and bring big ideas to life.
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