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Senior Customer Data Platform Specialist (Salesforce Data 360) - US Marketing

Lumenalta • Canada
Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Lead the implementation and optimization of Salesforce Data 360 for audience targeting and email campaigns in healthcare marketing. Own audience structuring, data extension management, and ML-driven segmentation to enhance engagement strategies. Collaborate cross-functionally to drive data-driven, compliant, and impactful consumer, patient, and HCP communications.

Key Highlights
Own end-to-end audience structuring and data extension management in Salesforce Data 360 for US marketing teams
Leverage Salesforce Marketing Cloud (Einstein, Interaction Studio) and ML models to optimize targeting and campaign performance
Work closely with engineering, data science, and operations teams to align data strategy with business outcomes
Key Responsibilities
Build and maintain email audiences, data extensions, and personalization in Salesforce Data 360 for 20+ priority brands and corporate communications
Collaborate with marketing strategists to translate targeting requirements into optimized Salesforce audiences and data models
Partner with engineering and data science teams to integrate ML-driven audience models and probabilistic targeting strategies
Validate, approve, and manage audience workflows with Operations teams while serving as the primary point of contact
Leverage Salesforce Marketing Cloud analytics (Einstein, Interaction Studio) to refine targeting strategies and measure campaign impact
Develop dynamic suppression lists and ML-driven solutions to improve engagement metrics (e.g., unsubscribe rates, click-through rates)
Lead transition from rule-based to ML-driven audience segmentation, ensuring alignment with business outcomes
Support cross-functional teams in interpreting and applying data insights to enhance consumer, patient, and HCP engagement

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Technical Skills Required
Salesforce Data 360 SQL Salesforce Marketing Cloud
Benefits & Perks
Flexible working hours in a remote environment
Health insurance (medical and dental) for T4 Employees
Professional development fund

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Nice to Have
Salesforce Data 360 Consultant or Architect certification
2+ years of experience in the pharmaceutical industry
Intermediate knowledge of SQL
Experience building executive-level CRM strategy work products

Job Description

About the role

Lumenalta partners with healthcare and life sciences organizations to engineer scalable, compliant, and data-driven platforms powered by modern cloud and CRM technologies.

You will work with the Chief Marketing Office; this team partners with cross-functional leaders to redefine engagement strategy and deliver exceptionally timely, differentiated, and relevant messages across inbound and outbound consumer, patient, and HCP experiences to positively impact health outcomes in the US.

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Job Overview
Posted Aug 24, 2026
Employment Full-time
Experience Mid-Senior level
Location Canada
Category Marketing
Company Lumenalta
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