Product Marketing Lead, Blockchain - Enterprise & Institutional

Jobgether • Australia

Remote

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead product marketing for advanced blockchain technology targeting enterprise and institutional audiences in Australia. Develop compelling narratives, go-to-market strategies, and industry programs. Requires strategic thinking, creative storytelling, and collaboration with cross-functional teams.

Key Highlights

Shape positioning and adoption of advanced blockchain technology for enterprise and institutional clients.

Develop and execute go-to-market strategies, product launches, and integrations.

Translate complex technical concepts into actionable insights for diverse audiences.

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Key Responsibilities

Develop positioning and messaging that communicates the value of blockchain technology for enterprise and institutional use cases, including tokenization, compliance tools, privacy solutions, and scalable infrastructure

Plan and execute go-to-market strategies, launches, and integrations for enterprise-focused products

Conduct deep market research on institutional adoption, regulatory trends, and enterprise needs

Map buyer personas, decision-making processes, procurement barriers, and pain points in financial and enterprise ecosystems

Create high-quality materials for enterprise audiences, including executive briefs, solution one-pagers, pitch decks, case studies, whitepapers, and product overviews

Build frameworks and enablement resources to support sales, partnership, and solution engineering teams

Engage stakeholders at financial institutions, enterprise prospects, and ecosystem partners to ensure messaging resonates with non-crypto-native audiences

Define KPIs for institutional adoption and campaign performance, using analytics to refine messaging and prioritize product-market fit

Benefits & Perks

Competitive compensation

Equity

Token package

Premium health, dental, and vision coverage

16 weeks paid parental leave

Flexible paid time off

Company-wide closure weeks

$2,000 equipment stipend

$300 monthly co-working allowance

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Nice to Have

experience marketing to banks, exchanges, asset managers, payment providers, or financial market infrastructure

understanding of zero-knowledge proofs, rollups, tokenization, or blockchain scalability

prior work launching B2B or enterprise-grade blockchain products

experience in global or regulated markets

Job Description

This role offers the opportunity to shape how advanced blockchain technology is positioned and adopted by enterprise and institutional audiences. You will lead the creation of compelling product narratives, go-to-market strategies, and industry-focused marketing programs that clearly communicate the value and business impact of innovative solutions. The position involves close collaboration with product, engineering, business development, and compliance teams, translating complex technical concepts into actionable insights for executives, technical teams, and enterprise buyers. Success in this role requires strategic thinking, creative storytelling, and the ability to influence stakeholders in highly regulated, fast-evolving markets.

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