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Product Marketing Manager

bugherd • Australia
Remote
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Own the product communication strategy and positioning for BugHerd, focusing on AI and automation integration. Lead GTM plans, create product content, and execute customer demos to drive user activation and growth. Requires 3+ years of B2B SaaS product marketing experience and a strong background in digital agency workflows.

Key Highlights
Lead positioning for AI and automation features in the website QA process
Hands-on creation of videos, webinars, and product documentation
Direct ownership of the end-to-end product communication and GTM strategy
Key Responsibilities
Own the product communication strategy and lead positioning around AI and automation.
Monitor competitor positioning and intelligence.
Run live customer demos and lead product webinars.
Plan and execute GTM for new features, including naming and positioning.
Manage in-app messaging, onboarding, activation, and lifecycle emails.
Create product content for social media, how-to guides, and help documentation.
Partner with the marketing team to develop case studies and landing pages.
Technical Skills Required
Product Marketing Go-to-Market Strategy Content Creation
Benefits & Perks
4 day work week at full pay
Employee bonus scheme aligned with growth
Up to 12 weeks paid parental leave
Monetary allowances for personal and professional development
Fully remote
Nice to Have
Experience working in a digital agency
Personal side projects, businesses, or newsletters

Job Description

About BugHerd

BugHerd makes getting client feedback on websites ridiculously easy. Our product is used by web agencies and digital teams worldwide to make their website QA & client feedback process effortless. We're now on a mission to help agencies bring the full power of AI and automation to the client review process, to make their businesses more efficient & profitable.

About the role

We're looking for a Product Marketing Manager to own how we talk about BugHerd and the value it delivers. You'll lead our product communication strategy and shape how we position BugHerd in a world where AI is changing how websites get built and reviewed.

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