D

Content Writer (Insurance)

ditto insurance • India
Remote
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Ditto is seeking a curious and sharp Content Writer to simplify complex insurance concepts into helpful articles. The role involves researching health and term insurance topics and creating search-optimized content for millions of readers. Candidates need 2+ years of experience in research or content writing with strong English communication skills.

Key Highlights
Focus on turning complex insurance concepts into clear, user-centric articles
Strong emphasis on SEO best practices and organic visibility
Remote role within a fast-growing, award-winning fintech environment
Key Responsibilities
Write high-quality articles on health and term insurance aligned with user intent and Ditto’s tone.
Research topics across health and term insurance, including IRDAI updates and customer questions.
Identify user needs to create content that adds real value.
Combine product expertise and AI tools to draft, refine, and publish insightful blog articles.
Optimize articles for search using structure, keywords, internal linking, and SEO best practices.
Collaborate with SEO, content, and product teams to boost organic visibility.
Technical Skills Required
Content Writing SEO Research
Benefits & Perks
Competitive salary
Comprehensive health insurance
Remote work
Nice to Have
Prior exposure to content creation, insurance/financial research, or writing SEO-led articles
Basic understanding of personal finance and insurance concepts
Familiarity with AI tools to enhance research, ideation, or content creation

Job Description

What's Ditto?

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first "No-spam" policy, underscoring our commitment to user-centric solutions. Over the past three years, we've successfully assisted over 700,000 users with personalised advice on health and term insurance. And we have a whopping 4.9 rating with 32000+ reviews on Google.

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