V

Head of Marketing / VP of Marketing (B2B Growth & Demand Gen)

viva talent • Argentina
Full Remote
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Build and lead Viva Talent’s marketing function from scratch, focusing on SEO, AEO/GEO, and demand generation to drive B2B pipeline and revenue growth. Requires 5+ years leading end-to-end marketing teams, hands-on strategy execution, and scaling channels for US executive buyers. Remote (LATAM-based).

Key Highlights
Build and lead marketing function from scratch for a B2B SaaS company
Own demand generation, SEO/AEO/GEO, and end-to-end strategy execution
Hire, coach, and scale marketing team (5+ years of leadership required)
Key Responsibilities
Define and execute end-to-end marketing strategy for B2B demand generation
Lead SEO, AEO/GEO, and other channels (events, paid ads) from 0 to scale
Build, hire, and coach marketing team (SEO, content, design, link building)
Align marketing with business outcomes via OKRs and cross-functional collaboration
Shape brand narrative and positioning for US executive buyers
Technical Skills Required
SEO (Search Engine Optimization) Demand Generation B2B Marketing Strategy
Benefits & Perks
100% remote work (forever)
Competitive compensation with performance bonuses
Comprehensive global health insurance (medical, dental, vision, mental health)
Paid holidays, vacation, sick leave, and family care days
Family-friendly policies (parental leave, flexible support)
Nice to Have
Experience with HubSpot lead reporting
Proven track record in tech B2B marketing (scale-ups to enterprise)
Experience marketing to C-suite/VP/Head-level executives

Job Description

We’re looking for experienced marketing leaders in roles such as Head of Marketing, VP of Marketing, Marketing Director, Growth Marketing Leader, or CMO who have built B2B marketing functions, led marketing teams, and owned end-to-end marketing strategy and execution, with a strong focus on search (SEO and AEO/GEO) and demand generation.

Remote (LATAM) · Reports to our Co-CEO

About Viva Talent

Viva Talent connects US companies with Executive Assistants and Recruiting Coordinators and opens meaningful, career-defining work for talented people across Latin America and South Africa.

Why this role exists

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