Lead lifecycle and retention strategies for Hims & Hers Canada, designing data-driven CRM campaigns to engage, educate, and retain patients across email, SMS, and in-app channels. Optimize patient journeys, collaborate cross-functionally, and measure campaign impact using analytics. Requires 4+ years in lifecycle marketing, CRM, and proficiency in marketing automation tools.
Key Highlights
Lead lifecycle marketing strategy for patient retention and engagement in Canada
Design and execute data-driven campaigns across email, SMS, and in-app messaging
Collaborate with marketing, product, and analytics teams to align initiatives with business goals
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Key Responsibilities
Develop and execute lifecycle marketing campaigns to engage, educate, and retain patients across email, SMS, and in-app messaging
Use data and insights to personalize communications for specific patient cohorts and journey stages
Leverage content to create high-quality, impactful messaging related to nutrition, weight loss, and health
Design innovative campaigns such as automated onboarding flows, retention touchpoints, and reactivation strategies
Collaborate cross-functionally with marketing, product, and analytics teams to align initiatives with business goals
Continuously test and optimize campaigns through A/B testing to improve performance
Track and report on key engagement and retention metrics to measure campaign impact
Technical Skills Required
Marketing Automation Tools
Data Analysis
Customer Relationship Management (CRM)
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Benefits & Perks
Hybrid work model (Montreal-based candidates)
Fully remote work option (Canada-wide)
Diverse and inclusive work environment
Job Description
We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.
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