Trafilea
Global
New
Senior Marketing Program Manager (PMO) - Remote
Marketing Full-time Mid-Senior level 44m ago
- AI
- Asana
- Confluence
- Slack
AI Summary
Own HubSpot marketing automation and customer journeys from registration through long-term engagement. Build, test, report on, and continuously improve personalised email journeys and campaign tracking. Requires 5+ years in marketing automation/CRM/lifecycle marketing, including 3+ years hands-on HubSpot experience.
Key Highlights
Own HubSpot marketing automation and multi-stage customer journeys
Build and optimise onboarding, verification, deposit, activation, retention and reactivation journeys
Manage HubSpot data, integrations, consent, suppression lists and database hygiene
Build reporting and run tests to improve conversion and downstream business outcomes
Support tracking, email design, QA, deliverability and campaign performance
Key Responsibilities
Own the planning, design, implementation and ongoing optimisation of HubSpot marketing automation
Build customer journeys covering onboarding, verification, first deposit, activation, retention and reactivation
Define segmentation, enrolment triggers, branching logic, timing, exclusions, exit conditions and re-enrolment rules
Coordinate automated journeys and promotional campaigns to manage email frequency and avoid conflicting messages
Own HubSpot marketing configuration, including contact properties, lists, lifecycle stages, campaign structure and workflows
Work with Data and Development teams to connect customer and transaction events to HubSpot through integrations, APIs and webhooks
Monitor data quality, synchronisation and workflow execution and resolve issues
Manage consent, subscription preferences, suppression lists and contact database hygiene
Build dashboards and reports covering email performance, journey conversion and campaign outcomes
Analyse customer drop-off across registration, verification, first deposit and subsequent engagement
Design and run tests on subject lines, content, timing, segmentation, templates and calls to action
Support UTM standards, campaign tracking and attribution
Brief and collaborate with designers and copywriters to improve email templates and calls to action
Maintain reusable, mobile-friendly email templates and modules
Conduct quality assurance on personalisation, links, tracking, rendering and language versions
Monitor deliverability, bounces, unsubscribes and spam complaints and coordinate corrective action
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Technical Skills Required
Benefits & Perks
Competitive salary and performance-based bonus
Fully remote opportunity to own and shape creative direction in a high-growth market
A collaborative, international team culture with flat hierarchy
Professional development budget and access to industry tools and resources
The chance to be part of a pivotal growth phase in the Asia-Pacific FinTech space
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Nice to Have
Japanese language proficiency
Experience in financial services, brokerage, fintech or another business with verification and deposit journeys
Experience supporting multilingual customer communications
SQL knowledge and experience with BI tools or data warehouses
Relevant HubSpot certifications
Job Description
About the Role
ThreeTrader is looking for an experienced Lifecycle Marketing Manager focused on hubSpot & marketing Automation Manager to own our HubSpot marketing automation function, from customer journey planning and workflow implementation to reporting and continuous improvement.
You will build personalised, measurable email journeys that help customers move from registration to verification, first deposit, active trading and long-term engagement. You will also work closely with Marketing, Data, Development and Design to improve tracking, email templates and conversion performance.
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