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CRM & Lifecycle Marketing Manager

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Build a CRM and lifecycle marketing function from scratch to drive revenue for Cambridge University Press & Assessment’s online learning platform. Design email and B2B nurture campaigns, migrate from Salesforce Marketing Cloud to HubSpot, and convert enquiries into enrolments. Requires strategic CRM/email marketing experience, platform migration ownership, and B2B lifecycle marketing expertise.

Key Highlights
Hybrid role (40-60% office time in Cambridge, UK)
Flexible working arrangements considered from day one
Disability Confident employer with accessible recruitment process
Key Responsibilities
Design and implement CRM and lifecycle marketing strategies to convert enquiries into enrolments and repeat learners
Lead migration from Salesforce Marketing Cloud to HubSpot and shape the future roadmap
Develop B2B nurture programs and email campaigns to grow corporate client base
Run test-and-learn programs across marketing channels and copy, ensuring measurable results
Technical Skills Required
HubSpot Salesforce Marketing Cloud CRM & Email Marketing
Benefits & Perks
28 days annual leave plus bank holidays
Private medical and Permanent Health Insurance
Discretionary annual bonus
Group personal pension scheme
Life assurance up to 4x annual salary
Green travel schemes
Nice to Have
Experience using SMS, WhatsApp, or other emerging lifecycle channels
Experience aligning lifecycle marketing with sales team processes
Experience using AI and marketing technology to improve campaigns
Experience managing CRM and email agencies
Experience marketing executive and professional education

Job Description

Build the engine that turns interest in Cambridge into enrolments and corporate clients.

University of Cambridge Advance Online provides career-focused online learning on behalf of the University of Cambridge. We are a joint venture between the University and Cambridge University Press & Assessment, a commercial arm of the University. Our award-winning courses have reached learners in more than 100 countries and over 800 organisations.

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