Define and lead the global marketing strategy for Wayve's AI Driver technology to support adoption by automotive and mobility partners. Lead product marketing, brand strategy, and digital channels while managing a multidisciplinary team of marketing professionals. Requires senior leadership experience in complex, trust-sensitive technical categories like AI, autonomous technology, or enterprise software.
Key Highlights
First Head of Marketing hire responsible for defining the global marketing strategy
Translates complex AI and autonomous-driving technology into commercially relevant narratives
Leads integrated programs across product marketing, brand, digital, and partner co-marketing
Key Responsibilities
Define Wayve’s global marketing strategy across AI Driver, Robotaxi, automotive/OEM and safety audiences.
Own product positioning and messaging, translating complex AI technology into technically credible narratives.
Establish and ensure consistent application of brand strategy across all campaigns and digital channels.
Lead partner co-marketing with automakers, mobility platforms, and technology partners.
Own the digital marketing strategy, website, and content engine using data to improve engagement.
Set the strategy for conferences and experiential marketing to support commercial objectives.
Lead, coach, and develop the marketing team, establishing clear priorities and ownership.
Create transparent operating plans, budgets, KPIs, and reporting for leadership visibility.
Technical Skills Required
Product Marketing
Brand Strategy
Digital Marketing
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Benefits & Perks
Market-benchmarked salaries
Equity
Relocation support
Visa sponsorship
Hybrid working
Learning and development budgets
Health insurance
Dental insurance
Enhanced maternity and paternity leave
Retirement or pension
Nice to Have
Experience in autonomous vehicles, mobility, or automotive technology
Experience building a challenger brand against larger, better-funded competitors
Experience marketing internationally across B2B, partner, and consumer audiences
Experience developing marketing organizations and operating models during rapid growth
Job Description
Before the detail, here's the challenge you'd help us solve.We build the embodied intelligence that moves real vehicles safely, and the ecosystem a billion machines will run on in the future. Very few people in AI can say this. Every role here, whatever the team, plugs into that.Here’s what this particular role covers.Head of MarketingWayve is looking for its to define and lead the global marketing strategy for our AI Driver technology. You’ll turn company and commercial objectives into a clear market position, compelling product narratives and integrated programs that build trust in our technology and support adoption by automotive, technology and mobility partners.
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