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Market Research & Insights Analyst

university of sussex • United Kingdom
Visa Sponsorship
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AI Summary

Support marketing, recruitment, and admissions by analyzing market data, tracking performance, and generating insights to inform strategic decisions. Own campaign reporting across web, CRM, social media, and paid media channels using tools like Power BI and GA4 Looker Studio. Collaborate with academic teams to align course offerings and events with market demand.

Key Highlights
Own campaign performance reporting across web, CRM, social media, and paid media channels using Power BI and GA4 Looker Studio
Support quantitative and qualitative research projects, assessing ROI and cost-effectiveness
Collaborate with academic teams to align course offerings and events with market demand

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Key Responsibilities
Analyze market research data and generate insights for strategic decision-making
Track and report on campaign performance across multiple channels (web, CRM, social media, paid media)
Develop and maintain dashboards using Power BI and GA4 Looker Studio
Support quantitative and qualitative research projects, assessing ROI and cost-effectiveness
Collaborate with academic teams to align course offerings and events with market demand
Participate in Graduation, Clearing, and Open Days as required
Technical Skills Required
Power BI GA4 Looker Studio Excel

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Benefits & Perks
Time off in lieu for occasional weekend work
Cycle to work scheme
Dedicated cycling paths

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Nice to Have
Experience with UK higher education datasets such as UCAS and HESA
Supporting junior team members

Job Description

As part of our recruitment approach, internal candidates will receive priority consideration at the shortlisting stage.

About The Role

This is an exciting time to be joining the University of Sussex. With ambitious growth targets, our market research, insights, and data team help colleagues make informed decisions that support the achievement of the strategic aims of Sussex 2035: Creating Progressive Futures – flourishing, sustainability, and progress for the whole world.

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Job Overview
Posted Nov 09, 2026
Employment Full-time
Experience Mid-Senior level
Location United Kingdom
Category Marketing
Company university of sussex
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