CoinPoker
United Kingdom
Head of Marketing
- Blockchain
- CIS
- CRM
AI Summary
Leads content strategy, research, and distribution for Adapty’s mobile app ecosystem. Manages a team, produces data-driven reports, and drives growth via content. Requires 5+ years in content leadership, data-driven research, and distribution-first approaches.
Key Highlights
Leads content strategy and distribution for Adapty’s mobile app ecosystem
Produces industry-leading data-driven reports and lead magnets
Manages a content team with AI-native workflows and owns performance metrics
Key Responsibilities
Build and run a daily content machine across multiple channels
Produce flagship industry reports and lead magnets
Own distribution, localization, and syndication strategies
Launch new content formats (podcast, video, newsletter)
Hire and lead the content team with AI-native workflows
Own performance metrics (reach, downloads, MQLs, pipeline)
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Technical Skills Required
Benefits & Perks
Exceptional compensation directly tied to results
Flexible remote work (work from anywhere)
Professional support (language learning, sports, health insurance, laptop coverage)
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Nice to Have
Background in mobile apps, adtech, martech, or data/analytics
Multilingual content experience
Podcast or video production experience
Network in the app industry
Job Description
We are a team of 210+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of mobile’s fastest-growing SaaS companies and aiming for number one worldwide.
What you’ll do
Build and run a daily content machine across the blog, LinkedIn, X, Telegram, Discord, and our community – content plan, cadence, quality bar.
Produce flagship industry reports on Adapty data – the subscription-app equivalent of Sensor Tower’s reports – and make them the ones everyone quotes.
Come up with lead magnets people actually want: reports, benchmarks, tools, mini-sites, games.
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