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CRM Manager
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AI Summary
Lead CRM and lifecycle marketing strategy for ZAVA's German-speaking market. Manage CRM campaign strategy, automation, segmentation, and A/B testing across Email, SMS, and WhatsApp. Requires fluent German, proven CRM marketing experience, and hands-on platform knowledge.
Key Highlights
Lead CRM and lifecycle marketing for ZAVA Germany.
Manage Email, SMS, and WhatsApp campaigns, automation, and segmentation.
Requires fluent German and strong CRM platform experience.
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Key Responsibilities
Own and evolve the CRM and retention marketing strategy for ZAVA Germany
Define and lead the CRM and lifecycle marketing roadmap for ZAVA Germany
Drive personalisation and automation across Email, SMS and WhatsApp marketing channels
Plan and execute multi-cycle, omni-channel CRM campaigns
Implement A/B testing, QA processes and customer segmentation strategies
Manage CRM platform governance, tooling strategy and best practices
Analyse CRM and campaign performance data
Report on key retention metrics
Ensure CRM content and campaigns comply with email marketing regulations and brand guidelines
Work closely with Regional CRM Managers at ZAVA
Partner with internal stakeholders on email content strategy and optimisation
Technical Skills Required
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Nice to Have
Experience in D2C ecommerce, healthcare or another regulated industry
Job Description
Retention & CRM Marketing Manager (German-Speaking)
Location: Remote
Employment Type: Full-time, Permanent
Industry: Digital Healthcare / HealthTech
ZAVA, now part of Hims & Hers Health Inc. is hiring a Retention & CRM Marketing Manager to lead our CRM and lifecycle marketing strategy for the German-speaking market. This is a fully remote, permanent role based in the UK, ideal for a German-speaking Retention & CRM Marketing Manager with strong experience across Email, SMS and WhatsApp marketing in a fast-growing digital health or D2C ecommerce business.
About ZAVA
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