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Performance Copywriter (Freelance Contract) – Health & Fitness App

flo health • United Kingdom
Full Remote
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Key Highlights
3-month, fully remote freelance contract (UK-based)
Owns end-to-end copy strategy for high-impact health/fitness campaigns (TTC, Pregnancy, etc.)
Platforms: Meta, Google, Snapchat, TikTok, Pinterest, Moloco, ASO
Key Responsibilities
Develop and optimize copy for health/fitness campaigns across multiple platforms (Meta, TikTok, ASO, etc.)
Monitor performance metrics (Looker) and iterate on underperforming ads
Collaborate with designers and AI tools (Claude, ChatGPT) to refine messaging
Propose and execute A/B tests with clear hypotheses and success metrics
Technical Skills Required
Performance/Direct-Response Copywriting A/B Testing & Campaign Optimization AI-Assisted Content Generation
Nice to Have
Health/wellness or subscription app experience
App Store Optimization (ASO) expertise
Multilingual proficiency

Job Description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

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