Zava
United Kingdom
Retention & CRM Marketing Manager (German-Speaking)
- CRM
- CSS
AI Summary
Lead CoinPoker's growth across the CIS region for poker and casino, scaling user acquisition and brand awareness. Build regional marketing plans, manage budgets and hires, and execute acquisition campaigns across local markets. Requires senior iGaming/poker marketing experience, native speaker of a CIS language, and strong acquisition economics knowledge.
Key Highlights
Lead CoinPoker's growth across the CIS region for poker and casino
Scale user acquisition and brand awareness with regional marketing plans
Manage budgets, hires, and partnerships across local markets
Key Responsibilities
Assess and prioritise opportunities across the region, building a clear view of player segments, competitors, channels and commercial potential
Build regional marketing plan in line with global strategy and recommend budget, resources and staged hires
Test new markets, channels and campaigns quickly, scaling what works and stopping what doesn't
Work with central paid media, affiliate, agent and partnerships teams to grow a high-quality regional player base
Lead regional brand and community activity including social channels, PR, events and sponsorships
Plan regional promotions and tournament series built around local player preferences and time zones
Own localisation of regional marketing and work with CRM, VIP and Customer Service teams
Bring regional insight into global strategy and report on performance and market opportunities
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Technical Skills Required
Benefits & Perks
Competitive salary and performance-based bonuses
Fully remote flexible working hours
Blockchain and online gaming industry exposure
Collaborative and inclusive team culture
Professional development and career growth
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Nice to Have
Senior online poker, casino or iGaming marketing experience
Proven track record scaling user acquisition and brand awareness
Native speaker of a CIS region language
Established network across regional poker affiliates, agents and creators
Job Description
About CoinPoker
Welcome to CoinPoker, the innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker. At CoinPoker, we are revolutionizing the poker experience by offering fast, secure, and transparent gameplay. With recent substantial investment, we are poised to take over the online crypto-poker space and are expanding our team to support our growth.
The Opportunity
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