Base Coat Marketing
Brazil
Meta Ads Specialist
- Google Analytics
- SEO
- Slack
AI Summary
Seeking a CRM & Email Marketing Manager to drive customer engagement, retention, and subscription growth for a consumer health brand using Klaviyo. Responsibilities include designing email campaigns, optimizing automated flows, and managing an external marketing agency. Requires 2+ years of experience in email marketing, Klaviyo proficiency, and strong German copywriting skills.
Key Highlights
Remote role with full autonomy and significant ownership from day one
100% remote work with flexible hours and competitive salary (up to €80,000 annually)
Collaboration with an external marketing agency for creative and campaign execution
Key Responsibilities
Plan, create, and optimize email campaigns using Klaviyo
Develop and manage automated email flows (welcome sequences, abandoned cart reminders, etc.)
Drive subscription growth through targeted email campaigns and retention strategies
Coordinate with an external marketing agency for creative and campaign execution
Monitor campaign performance and optimize engagement and conversion rates
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Technical Skills Required
Benefits & Perks
Competitive annual salary of up to €80,000
100% remote working arrangement
Flexible working hours
30 days of paid annual leave
Deutschlandticket for public transportation
Urban Sports Club membership
Regular team events and two company offsites per year
Free access to the company's products
Permanent employment contract
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Nice to Have
Experience in supplements, wellness, or healthcare e-commerce
German language proficiency for marketing communications
Experience managing external marketing agencies
Job Description
We are looking for an experienced CRM & E-Mail Marketing Manager to take full ownership of email marketing for a fast-growing consumer health brand. You will play a key role in driving customer engagement, retention, and recurring revenue through high-performing campaigns and automated journeys.
Working with Klaviyo, you will develop compelling email content and optimize CRM flows across the entire customer lifecycle. You will also contribute directly to subscription growth by creating targeted communications that encourage conversions and long-term loyalty.
Accountabilities:
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