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Meta Ads Specialist

Full Remote
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Base Coat Marketing seeks a Meta Ads Specialist to launch, monitor, and optimize Facebook and Instagram ad campaigns for Painting & Concrete Coating contractors across the US and Canada. Responsibilities include managing budgets, audiences, and creatives to improve CPL, CTR, and ROAS; writing StoryBrand-style ad copy; monitoring landing pages and dashboards; and preparing monthly performance reports. The ideal candidate has at least 2 years of hands-on paid media experience, proficiency with Meta Ads Manager, Google Analytics, and tools like ClickUp and GoHighLevel.

Key Highlights
Run and optimize Meta Ads campaigns across Facebook and Instagram for contractor clients
Minimum 2 years of hands-on paid media experience required
Fully remote, Mon-Thu 8am-5pm EDT / Fri 8am-12pm EDT
USD $1,500/month with 10 paid vacation days, 11 paid holidays, and half-day Fridays
Key Responsibilities
Launch, monitor, and optimize Meta campaigns across Facebook and Instagram
Make tactical adjustments to budgets, audiences, and creative to improve CPL, conversion rate, and ROAS
Test new ad concepts and angles and write StoryBrand-style ad copy
Keep client dashboards accurate and report on key metrics and insights
Monitor landing pages and support conversion improvements
Prepare monthly performance reports and data-backed recommendations for client meetings
Collaborate daily with the CX, Media, SEO, and Production teams
Technical Skills Required
Meta Ads Manager Google Analytics Paid Media
Benefits & Perks
10 paid vacation days/year (+2 every year)
11 paid holidays
Half-Day Fridays
100% Remote
Nice to Have
Meta Blueprint certification
Experience with ClickUp, Slack, or GoHighLevel

Job Description

About Base Coat Marketing

Base Coat Marketing is a niche digital agency obsessed with generating high-quality leads for Painting & Concrete Coating companies across the US & Canada. We build and run the full marketing engine for our clients (ads, SEO, and web) and we take performance personally.

About the Role

We're looking for a Meta Ads Specialist who loves digging into the numbers and turning them into better campaigns.

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