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Product Marketing Manager (SMB Focus) - OnPay

onpay • United States
Full Remote
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Leads go-to-market strategy for OnPay’s SMB-focused payroll/HR solutions, driving product positioning, customer acquisition, and adoption through cross-functional collaboration. Requires strategic thinking, customer insights, and execution skills with autonomy. Remote (U.S.) or Atlanta HQ.

Key Highlights
Owns SMB-focused go-to-market strategy for payroll/HR solutions
Cross-functional leadership across Product, Sales, Growth Marketing, and Customer Experience
Remote (U.S.) or Atlanta HQ; base salary $120K–$135K
Key Responsibilities
Develop and execute SMB-focused go-to-market strategies for payroll/HR solutions
Lead product positioning, messaging, and value proposition refinement for SMBs
Drive customer acquisition, conversion, retention, and expansion initiatives
Conduct customer and competitive intelligence research
Collaborate cross-functionally with Product, Sales, Growth Marketing, and Customer Experience
Enable Sales teams with messaging, training, and competitive insights
Own positioning and GTM for strategic partnerships and product integrations
Define success metrics and optimize performance using data
Technical Skills Required
Product Marketing Strategy Go-to-Market (GTM) Planning Customer Insights & Competitive Analysis
Benefits & Perks
4 weeks PTO + paid holidays
Medical/Dental/Vision
Short- & Long-Term Disability
Life Insurance
Fertility Benefits
Parental Leave
401(k) with company match
Stock options

Job Description

OnPay is a fast-growing software company headquartered in Atlanta, offering a modern cloud-based payroll, HR, and benefits solution for small to midsize businesses. We’re currently seeking talented and curious individuals to join our team.

The Role

We're looking for a Product Marketing Manager to own and drive our go-to-market strategy for small and midsize businesses (SMBs) — our core audience.

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