Skyers
United States
Senior User Acquisition Manager – iGaming (Remote/New York)
- CRM
- Google Ads
AI Summary
Leads end-to-end customer lifecycle, loyalty, and retention marketing programs. Develops and executes strategies to drive customer engagement, program usage, and long-term business growth. Requires 10+ years of experience in loyalty/membership programs, CRM strategy, and campaign management.
Key Responsibilities
Lead lifecycle and loyalty marketing programs from strategy to execution
Develop retention, engagement, and reactivation strategies
Drive CRM campaigns, journey orchestration, and customer segmentation
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Job Description
We are seeking an experienced Manager, Lifecycle Marketing to lead end-to-end customer lifecycle, loyalty, retention, and engagement marketing programs. The ideal candidate will develop and execute customer engagement, reactivation, and retention strategies to drive customer loyalty, program usage, and long-term business growth.
The role requires strong experience in loyalty or membership programs, CRM strategy, campaign management, customer segmentation, personalization, and journey optimization. The candidate will analyze campaign performance, track KPIs, and present business insights, campaign strategies, and recommendations to senior leadership (Director, GM, and VP).
Key Responsibilities
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