Hallmark Global Solutions Ltd
United States
Lifecycle Marketing Manager
- Campaign Management
- CRM
- Oracle
AI Summary
The Campaign Operations Specialist builds and deploys targeted marketing campaigns to drive customer engagement, renewals, and trial conversions. Responsibilities include managing marketing automation, segmenting audiences, and resolving data synchronization issues. Requires expertise in Marketo, Salesforce, and AI-driven campaign tools.
Key Highlights
Fully remote position
Data-driven campaign management with AI tools
Experience with Marketo and Salesforce required
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Key Responsibilities
Build and deploy targeted marketing campaigns using automation tools
Maintain nurture tracks and execute account-based marketing programs
Set up real-time triggered campaigns based on customer behavior
Segment audiences and personalize campaigns using diverse data sources
Manage marketing data environment and resolve Salesforce/Marketo synchronization issues
Utilize AI tools to accelerate campaign building, testing, and data verification
Technical Skills Required
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Benefits & Perks
Comprehensive health coverage including dependents
Parental leave
Flexible paid time off policies including quarterly self-care days and volunteer days
Home office setup support
LastPass Families free account for up to five members
Continuous learning and development opportunities with an annual stipend
Peer-to-peer recognition program
Employee Assistance Program for well-being
Remote work stipend
Flexible work arrangements
Job Description
This is a Fully Remote Job
About Our Client:
LastPass operates in the secure access management industry, addressing the challenge of managing and protecting access to AI, applications, and credentials directly from the browser. The organization serves over 100,000 businesses and millions of users worldwide, aiming to provide seamless, secure access to essential tools and information as environments evolve.
About the Opportunity:
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