Hallmark Global Solutions Ltd
United States
Lifecycle Marketing Manager
- Campaign Management
- CRM
- Oracle
AI Summary
Seeking a results-driven Senior User Acquisition Manager for a growing international iGaming company. This role involves planning, launching, and optimizing paid media campaigns to drive player acquisition and profitability. Requires 5+ years of iGaming user acquisition experience and proficiency with major ad platforms.
Key Highlights
Manage and optimize user acquisition campaigns across multiple paid media channels.
Drive player acquisition, conversion, and revenue growth while maintaining target KPIs.
Develop and execute acquisition strategies across Google Ads, Meta Ads, TikTok Ads, and other platforms.
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Key Responsibilities
Plan, launch, manage, and optimize user acquisition campaigns across multiple paid media channels.
Manage end-to-end campaign execution, from strategy and budget allocation to optimization and performance analysis.
Drive player acquisition, conversion, and revenue growth while maintaining target CPA, ROAS, and ROI.
Manage substantial advertising budgets and continuously identify opportunities to scale profitable campaigns.
Develop and execute acquisition strategies across Google Ads, Meta Ads, TikTok Ads, and other major advertising platforms.
Analyze campaign performance, identify trends, and implement data-driven improvements.
Conduct A/B testing across creatives, audiences, landing pages, and acquisition funnels.
Collaborate with Creative, Product, Analytics, and CRM teams to improve acquisition performance and player lifetime value.
Identify new traffic sources, advertising opportunities, and emerging acquisition channels.
Monitor market trends, competitor activity, and platform developments within the iGaming industry.
Technical Skills Required
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Benefits & Perks
Remote work option
Opportunity to relocate to New York
Job Description
Senior User Acquisition Manager – iGaming
Location: Remote | Future Relocation to New York, USA
Employment Type: Full-time
Industry: iGaming
About the Role
We are looking for an experienced, results-driven Senior User Acquisition Manager to join a growing international iGaming company.
This is an opportunity for a performance marketing professional who thrives in a fast-paced environment, understands the iGaming industry, and knows how to scale acquisition campaigns while maximizing profitability.
The position offers the flexibility to start remotely, with the opportunity to relocate to New York in the future.
Key Responsibilities
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