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Senior PPC/Paid Media Specialist (B2B Tech Marketing)

42dm • Serbia
Full Remote
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Seeking a Senior PPC/Paid Media Specialist to manage end-to-end client accounts, optimizing paid campaigns (Google Ads, LinkedIn, Meta) for B2B tech acquisition. Focus on diagnosing performance gaps from search intent to sales outcomes, forecasting budgets, and ensuring quality checks. Requires 5+ years of hands-on paid media experience, advanced Google Ads/GA4/GTM skills, and CRM analytics (HubSpot preferred).

Key Highlights
End-to-end ownership of B2B paid media campaigns (Google Ads, LinkedIn, Meta)
Diagnose performance from search intent to sales outcomes with CRM analytics (HubSpot preferred)
Advanced Google Ads, GA4, GTM, and attribution modeling required
Key Responsibilities
Lead Google Ads, LinkedIn Ads, and Meta Ads campaigns for B2B tech acquisition
Diagnose and optimize the full customer journey from search intent to sales outcomes
Build and manage budgets, forecasts, and success criteria for client accounts
Perform quality assurance on accounts before launch and maintain auditable change logs
Communicate findings and trade-offs to clients and project managers
Technical Skills Required
Google Ads GA4/GTM CRM Analytics (HubSpot)
Benefits & Perks
Competitive compensation
Fully remote with adaptable hours
Paid vacation, sick days, and holidays
Professional growth opportunities (HubSpot Academy, trainings)
Company-provided equipment
Nice to Have
Experience with Microsoft Ads, YouTube/Demand Gen, or Reddit Ads
Hands-on CRO testing expertise
Agency or consultancy delivery experience
Workflow automation with human review capabilities

Job Description

👉 42DM is a global B2B marketing agency for tech businesses. Founded in 2016, we’ve delivered 250+ projects for international clients like Payoneer, Roland Berger, and Lumin. We focus exclusively on B2B tech, driving results in inbound marketing, demand generation, ABM, and MarTech & GenAI.

We are looking for a Senior PPC / Paid Media Specialist to own client accounts end-to-end, from research and planning through launch, optimization, and reporting. You'll diagnose performance problems across the full path from search intent to sales outcomes, turn findings into prioritized actions, and execute them with clear quality checks.

Key Responsibilities

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