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Senior Marketing Automation Specialist

42dm • Serbia
Remote
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42DM seeks a Senior Marketing Automation Specialist to build and manage automation workflows, CRM systems, and AI-assisted marketing processes for B2B tech clients. The role covers email campaigns, lead scoring, analytics, cold outreach, and cross-functional collaboration to drive lead generation and retention. Candidates need 3+ years in marketing automation/CRM/email marketing plus proficiency in Excel, GTM, and automation tools like Make or Zapier.

Key Highlights
Build and manage marketing automation workflows across multiple platforms
Set up and manage CRM systems including data segmentation and pipeline configuration
Create AI-assisted workflows and integrate LLMs into automation scenarios
Track campaign performance with GTM, UTM, and Looker Studio dashboards
Fully remote with adaptable hours and company-provided equipment
Key Responsibilities
Develop, implement, and manage marketing automation workflows across various platforms
Set up and manage CRM systems including data segmentation, property management, and pipeline configuration
Create complex workflows using tools like Make.com and Zapier
Craft personalized email campaigns, set up lead scoring, manage webinars, and build automation
Design, build and maintain AI-assisted marketing workflows using HubSpot AI agents and tools like Make or n8n
Integrate LLMs into automation scenarios and iterate on prompts and outputs
Implement and maintain tracking and analytics using GTM and UTM parameters
Monitor and analyze marketing KPIs using Google Looker Studio for dashboards and reports
Set up cold email outreach systems ensuring compliance with data protection regulations
Support integration of marketing platforms with third-party tools via API connections
Collaborate cross-functionally with designers, copywriters, and marketers
Technical Skills Required
Marketing Automation CRM Management Email Marketing
Benefits & Perks
Competitive compensation package
Fully remote setup with adaptable hours
Paid vacation, sick days, and company-wide holidays
Professional growth opportunities
Company-provided equipment
Nice to Have
Experience with GA4
Experience with cold email outreach setup
Basic knowledge of JavaScript
Basic experience with web scraping
Experience with Google Looker Studio
Familiarity with lead scoring, segmentation, and nurture campaigns
Understanding of CRO principles
Experience with chatbot automation
Experience with SQL and/or BigQuery
Understanding of custom attribution models and customer journey analysis
Experience with API integrations

Job Description

👉 42DM is a global B2B marketing agency for tech businesses. Founded in 2016, we’ve delivered 250+ projects for international clients like Payoneer, Roland Berger, and Lumin. We focus exclusively on B2B tech, driving results in inbound marketing, demand generation, ABM, and MarTech & GenAI.

We are looking for a creative and motivated person to join our team as a Senior Marketing Automation Specialist.

Key Responsibilities:

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