Viva Talent
Latin America
Head of Marketing (B2B Demand Generation & SEO) - Remote (LATAM)
- Hubspot
- Link Building
- SEO
P
AI Summary
Owns end-to-end Google Ads campaigns for a luxury B2B company, focusing on B2B lead generation, keyword research, bidding optimization, and sales integration. Requires 3+ years of hands-on Google Ads experience in B2B lead gen, measurable CPA/CPL reductions, and direct collaboration with sales teams. Must relocate to LATAM with flexible EST hours.
Key Responsibilities
Manage end-to-end Google Ads campaigns for B2B lead generation, including keyword research, bidding, ad copy, and performance reporting.
Collaborate with sales teams to refine campaigns based on customer needs and buying cycles, identifying new keywords and audience segments.
Track and optimize campaign performance, reducing Cost Per Lead and Customer Acquisition Cost, with reporting to leadership.
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Technical Skills Required
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Nice to Have
Experience in luxury hospitality or high-end commercial markets.
Familiarity with Google Analytics 4 and Looker Studio for reporting.
CRM experience (HubSpot, Salesforce, or Zoho) for lead quality tracking.
Job Description
Work From Anywhere in LATAM
Work Schedule: EST │ Flexible hours with US overlap
About the Client
A family-owned B2B company serving luxury hospitality and commercial clients is looking for a Google Ads Specialist to own B2B lead generation and bring paid search in-house from an external agency.
The business operates globally with a distributed team and a hands-on, informal culture. Its current agency provides limited weekly support, so leadership is building an in-house function that works directly with the sales team on campaign direction and growth.
About the Role
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