Head of Marketing (B2B Demand Generation & SEO) - Remote (LATAM)

viva talent • Latin America

Remote

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AI Summary

Lead Viva Talent’s marketing function from inception, driving end-to-end strategy, execution, and team development to scale inbound pipeline and revenue. Own SEO, demand generation, and cross-functional alignment while shaping brand narrative and business outcomes. Requires 5+ years of B2B marketing leadership with proven results in B2B tech sales pipelines and executive-level stakeholder management.

Key Highlights

Build and lead a high-performing marketing function from the ground up, defining strategy, budget, and channel mix

Own end-to-end demand generation, with a focus on SEO scaling and inbound pipeline growth (calls booked and closed-won deals)

Hire, coach, and develop a cross-functional team (SEO, content, design, link building) and manage external vendors

Key Responsibilities

Define and execute end-to-end marketing strategy, including focus areas, channel mix, and budget allocation

Drive inbound pipeline growth by booking and closing qualified deals, measured by inbound calls and closed-won deals

Build and lead a marketing team (SEO, content, design, link building) and manage external vendors as needed

Align marketing efforts with business outcomes by setting OKRs, tracking progress, and diagnosing funnel issues

Shape Viva Talent’s brand narrative, messaging, and positioning to attract US executive buyers (C-suite, VP, Head-level)

Collaborate with Co-CEOs and cross-functional teams (Sales, Customer Success, People, RevOps) to ensure alignment

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Technical Skills Required

SEO (end-to-end strategy and scaling) B2B Demand Generation Marketing Strategy & Execution

Benefits & Perks

100% remote work (forever)

Competitive compensation with performance bonuses

Comprehensive global health insurance (medical, dental, vision, mental health)

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Nice to Have

Experience with HubSpot lead reporting

Prior experience in executive assistant or recruiting coordinator staffing industries

Familiarity with scaling marketing functions in globally distributed teams

Job Description

We’re looking for experienced marketing leaders in roles such as Head of Marketing, VP of Marketing, Marketing Director, Growth Marketing Leader, or CMO who have built B2B marketing functions, led marketing teams, and owned end-to-end marketing strategy and execution, with a strong focus on SEO and demand generation.

Remote (LATAM) · Reports to our Co-CEO

About Viva Talent

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