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Email & SMS Lifecycle Marketing Manager (Remote)

ecom.jobs • Latin America
Remote
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Own end‑to‑end email and SMS strategy, flows, campaigns, testing and reporting for a subscription‑driven DTC brand. Drive retention, subscription rate, and LTV by collaborating with growth, creative, and product teams. Require 3+ years of lifecycle/email marketing experience with hands‑on Klaviyo and SMS platforms.

Key Highlights
Full ownership of email and SMS channels, including strategy and execution.
Focus on retention, subscription growth, and lifetime value.
Hands‑on experience required with Klaviyo and Postscript SMS.
Key Responsibilities
Own email and SMS end‑to‑end, including strategy, flows, campaigns, testing, and reporting.
Develop and manage the email and SMS calendar of campaigns and automated flows.
Create and optimize Klaviyo flows and Postscript SMS automations.
Design and execute retention strategies such as segmentation and personalization.
Build and run an A/B testing roadmap for subject lines, offers, timing, and creative.
Report lifecycle performance, cohort behavior, and provide actionable insights.
Collaborate with growth, creative, and product teams to improve retention, subscription rate, and LTV.
Provide analysis to founders on churn drivers and revenue impact.
Technical Skills Required
Klaviyo Postscript Email Marketing
Benefits & Perks
Base salary $50-60K USD
Quarterly performance bonus
Fully remote work
Nice to Have
Experience in consumer health, wellness, or beauty sectors
Cohort and retention analytics expertise
Use of AI tools in workflow

Job Description

About the company

A founder-led, profitable consumer health and wellness brand. Subscription-driven, 85%+ DTC, self-funded, fully remote. Direct-response marketers run it and the funnel shows it. Retention is the next lever, and this seat owns it.

Compensation

  • $50-$60K USD base + quarterly bonus

The role

You own email and SMS end to end: strategy, flows, campaigns, testing, reporting. Not a campaign-sender seat. You'll work with growth, creative, and product to move retention, subscription rate, and LTV, and you'll be the person the founders ask when they want to know why churn moved.

What you'll own

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