Improvado
Germany
Product Marketing Manager
- AI
- ETL
- Saas
- SLA
AI Summary
Lead regional marketing strategy and growth for an online poker, casino, and iGaming operator across the CIS market, based in Germany. Drive user acquisition, brand awareness, and commercial performance through localized campaigns, partnerships, and paid media optimization in a fully remote setting. Requires significant senior marketing experience in iGaming/online poker/casino, deep CIS market expertise, proven growth track record, and strong CAC/LTV economics knowledge.
Key Highlights
Lead marketing strategy across the CIS region for an online poker, casino, and iGaming operator
Fully remote position based in Germany with flexible working hours
Work with innovative blockchain technology and digital asset solutions
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Key Responsibilities
Develop and execute comprehensive regional marketing strategy for the CIS region
Identify market opportunities and assess regional markets by analyzing player segments and competitors
Drive user acquisition, retention, and brand awareness through effective marketing channels
Manage regional marketing budgets and resource allocation
Optimize acquisition performance with paid media, affiliate, and partnership teams
Build brand awareness across social media, PR, events, and sponsorships
Design localized campaigns and promotions tailored to CIS player preferences
Oversee localization strategies for marketing messaging and creative content
Build strategic partnerships with affiliates, agents, and content creators
Develop and lead a lean regional marketing team
Monitor and report on marketing results, acquisition economics, and market developments
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
Benefits & Perks
Fully remote working arrangement
Flexible working hours
Opportunity to work with innovative blockchain technology
Collaborative and inclusive international team culture
Professional development opportunities and career progression
Job Description
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Regional Head of Marketing, CIS based in Germany.
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