Embelly
Germany
CRM Manager
- CRM
- Hubspot
AI Summary
Own positioning, messaging, competitive intelligence, and analyst relations for Improvado's marketing data and AI analytics platform. Lead win/loss programs, living battlecards, sales enablement, and deal support across enterprise and competitive opportunities. Requires 4-8 years in product marketing with category fluency in marketing data, measurement, and B2B SaaS sold to marketing or data buyers.
Key Highlights
Own positioning, messaging, and category framing across ICPs and personas
Run structured win/loss program and maintain living battlecards
Drive sales enablement with weekly cadence and direct deal support
Build analyst relations narrative for Gartner and Forrester
Requires 4-8 years in product marketing with marketing data category fluency
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Key Responsibilities
Core positioning, category framing, and message hierarchy across ICPs and personas
ICP and persona documentation that is used, not filed
Messaging layer of new product and feature launches including internal rollout
Structured win/loss interview program with quarterly readouts
Living battlecards and monitoring competitor positioning, pricing, and product moves
Core pitch narrative, demo storyline, and objection-handling framework
Messaging components of new-rep onboarding
Standing weekly cadence with Sales leadership and direct support on competitive and enterprise deals
Improvado narrative for Gartner, Forrester, and category influencers
Feeding structured market and buyer insight back into product prioritization
Benefits & Perks
Remote-first environment
20 working days of PTO per year
US holidays and additional days off
Professional development reimbursement
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Nice to Have
hands-on SQL, dbt or BI
Experience marketing AI capabilities without hype
Analyst-relations experience
Agency-side or enterprise-brand background
Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming
Job Description
About Improvado
Improvado is a marketing data and AI analytics platform for enterprise brands and agencies. We connect 500+ marketing and sales data sources, normalize them through a governed data model, and put an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
What We Sell
extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and MCP access to live marketing data; DECS, data engineering as a service on a 2 to 4 week SLA.
Who Buys It
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