Senior Media Buyer (Meta Ads) - D2C Health

everydays gmbh • Germany

Remote

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AI Summary

Drive profitable growth for a D2C health brand by managing Meta Ads with a focus on full-funnel economics rather than platform metrics. Own the complete paid social strategy, including creative testing, offer optimization, and landing page coordination to maximize customer lifetime value. Requires extensive experience in direct response marketing, attribution modeling, and scaling budgets based on unit economics and contribution margins.

Key Highlights

Focus on growth metrics like CM3, aMER, MER, and CAC/CLV instead of standard ROAS

Full ownership of Paid-Social accounts, budget, and creative testing strategies

Collaboration with creative, copy, and web teams to optimize the entire conversion funnel

Key Responsibilities

Manage Paid-Social accounts independently, including budget, campaign setup, adsets, and creative booking

Analyze the full funnel from ad to conversion to identify bottlenecks and prioritize improvements

Develop creative testing hypotheses and ensure creative diversity to prevent fatigue

Coordinate offer and landing page tests, prioritizing the test backlog and briefing specialist teams

Steer decisions based on overall economic efficiency (CM3, aMER, MER, CAC vs. customer value)

Monitor attribution and data quality, ensuring accurate data capture and clarifying discrepancies with IT

Maintain unified naming conventions, account structures, and reporting routines

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Technical Skills Required

Meta Ads Direct Response Marketing Attribution Modeling

Benefits & Perks

Remote-Only work

Full responsibility for Paid-Social accounts

Short decision-making paths and real budget mandate

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Nice to Have

Experience with Supplement or Health Brands

Use of AI tools for reporting, anomaly detection, and creative analysis

Job Description

Wir sind eine stark wachsende Direct-to-Consumer-Marke im Gesundheitsbereich und verkaufen hochwertige Supplements direkt an unsere Kund:innen. Unsere wichtigste Wachstumsmaschine: Direct-Response-Marketing über Meta Ads.

Ein hoher ROAS ist für uns kein Ziel – meistens ist er ein Zeichen dafür, dass zu wenig ausgegeben wird. Wir steuern auf Wachstum: Neukunden, CM3, aMER, MER und ein CAC, der sich am Kundenwert misst. Wenn du ohnehin in Deckungsbeiträgen und CAC/CLV denkst statt in Plattformkennzahlen, ist das hier dein Standard. Wenn nicht, ist es die falsche Stelle.

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