Senior CRM Manager (Director Track) – Customer Growth & Retention

supplement hub • Germany

Remote

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AI Summary

Lead the CRM strategy for Wehle, driving customer lifetime value, retention, and automation to scale retention programs. Oversee end-to-end CRM operations, loyalty initiatives, and multi-channel campaigns while building a team and standards for future group-wide CRM leadership. Requires 4-6 years of D2C e-commerce CRM expertise with measurable impact on CLV and retention metrics.

Key Highlights

End-to-end ownership of CRM strategy for Wehle, including lifecycle, retention, and loyalty programs

Scalable CRM operations with automation, segmentation, and multi-channel campaigns (email, SMS, push, WhatsApp)

Track record of measurable growth in CLV, repeat purchase rates, and CRM revenue share required

Potential to grow into Director CRM role for Supplement Hub with group-wide responsibility

100% remote work with flexible hours and clear career progression

Key Responsibilities

Develop and implement CRM strategy for Wehle, focusing on lifecycle, retention, and loyalty programs

Design and optimize automated workflows (welcome, post-purchase, replenishment, winback, cross-/upsell)

Segment customers using RFM analysis, purchase behavior, and product affinity

Plan and execute multi-channel campaigns (email, SMS, push, WhatsApp) with measurable KPIs

Build and enhance subscription, loyalty, and referral programs

Monitor and improve KPIs like CLV, repeat purchase rate, churn, and list health

Conduct A/B and multivariate testing to optimize conversions and personalization

Manage CRM tech stack (ESP/CDP, Shop integration, tracking, DSGVO compliance)

Collaborate with Performance Marketing, E-Commerce, Content, Product, and Customer Service teams

Establish CRM standards, playbooks, and best practices for group-wide scalability

Lead team and agency partnerships for CRM execution

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Technical Skills Required

CRM Strategy & Lifecycle Marketing Customer Retention & Loyalty Programs Email/SMS/Push Campaign Automation

Benefits & Perks

100% remote work with flexible hours

Attractive salary with budget for tools, training, and conferences

Employee discounts on company products

Clear career path to Director CRM role

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Nice to Have

Experience with multi-brand or multi-market CRM implementations

Advanced knowledge of Klaviyo, Braze, Salesforce Marketing Cloud, or HubSpot

Experience with Shopify or Shopware integrations

Familiarity with DSGVO, double-opt-in, and email compliance frameworks

Job Description

Über uns

Sportnahrung Wehle steht für hochwertige Sportnahrung und Supplements, die Athletinnen und Athleten sowie ambitionierte Freizeitsportler bei ihren Zielen unterstützen. Als Teil von Supplement Hub bauen wir ein markenübergreifendes Portfolio im E-Commerce auf. Für unsere Kundenbeziehungen suchen wir jemanden, der CRM nicht nur verwaltet, sondern als Wachstumstreiber versteht.

Deine Rolle

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