Performance Copywriter (Women’s Health) – DTC Marketing & Conversion Optimization

Mira • Germany

Remote

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AI Summary

Lead top-of-funnel copywriting for Mira’s women’s health brand, crafting high-converting paid ads, landing pages, and CRO tests. Drive funnel efficiency with sharp, compliant, and data-driven copy for Meta, TikTok, and UGC. Collaborate with Growth and E-com teams to iterate based on test results, ensuring scalable performance at a fast-growing femtech startup.

Key Highlights

Own paid social copy (static ads, hooks, captions, UGC briefs, video scripts) and landing pages for cold/warm audiences

Work with AI tools to accelerate ideation while maintaining human, sharp, and compliant copy

Report to Copy Lead, with direct impact on conversion optimization and brand messaging

Key Responsibilities

Write and iterate high-performing paid social copy (static ads, hooks, captions, UGC briefs, and video scripts) for Meta and TikTok weekly

Develop and optimize landing pages and product pages designed to convert cold and warm audiences

Collaborate with Growth and E-com teams to design A/B test hypotheses, write variants, and analyze results

Leverage AI tools to streamline ideation while maintaining human, scannable, and compliant copy

Ensure all copy adheres to medical-device and health product compliance standards before legal review

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Technical Skills Required

Paid social ad copywriting (Meta, TikTok) Conversion rate optimization (CRO) testing Health/medical device compliance copywriting

Benefits & Perks

Fully remote, full-time role with flexible hours

Competitive salary plus OKR-based performance bonus

Professional development opportunities (courses, workshops)

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Nice to Have

Experience in women’s health, wellness, supplements, or beauty

UGC and creator scriptwriting experience

Prior experience working with legal or regulatory review processes

Job Description

Mira is a San Francisco-based hormonal health company that's helped over 350,000 women test, track, and navigate their hormones, from fertility through perimenopause and everyday wellness.Our fluorescent hormone-testing technology is unique on the market: instead of a simple positive/negative line, it gives you a real, quantitative lab reading at home, validated against the gold-standard ultrasound and used in studies across 50+ universities and by 5,000+ healthcare professionals. We built Mira on one principle: personalized care backed by science, not guesswork.We're hiring a

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