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Market Research Analyst (Junior)

Metrical Talent • Singapore
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Supports quantitative/qualitative research to uncover consumer insights for creative/media strategy. Designs surveys, analyzes data (SQL, statistical techniques), and generates actionable reports. Requires analytical skills, proficiency in Excel/SQL, and interest in AI tools.

Key Highlights
Hybrid role (minimum 3 days in Singapore office)
Work with world-class brands on creative/media strategy
Leverage Generative AI for sentiment analysis and qualitative data synthesis
Key Responsibilities
Conduct stakeholder meetings to define research needs
Design and execute surveys for quantitative/qualitative research
Analyze consumer data using statistical techniques (e.g., cluster analysis)
Leverage AI tools for sentiment analysis and qualitative data summarization
Manage panelist recruitment and data quality assessment
Generate actionable insights and reports for clients
Technical Skills Required
SQL Statistical Analysis (Cluster Analysis) Survey Design
Benefits & Perks
S$45,360 – S$48,000 annual salary (with up to 10% performance bonus)
21 paid annual leave days + 11 public holidays
Health insurance
Hybrid working policy (minimum 3 days in Singapore office)
Nice to Have
Experience with statistical programming languages (R, Python)
Fluency in Hindi, Thai, Tagalog, Indonesian Bahasa, or Korean
Ability to write unbiased, concise surveys

Job Description

We are looking for a Junior Market Research Analyst to join a growing team. You will support delivering quantitative and qualitative research that gets under the skin of clients' business and marketing objectives. Research areas include consumer insight on behaviours, habits, sentiments, and preferences which will drive forward creative development, media strategy, planning, and optimisation.

Enabled by in-house technology, this company merges traditional qualitative research techniques with quantitative assessment of users, allowing them to understand the underlying attitudes that drive behaviours.

Responsibilities

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