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Growth Marketing Manager

propseller • Singapore
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AI Summary

Run paid acquisition and growth marketing for Propseller to generate qualified seller and buyer leads. Manage budget, lead magnets, CRM journeys, tracking, and experimentation across channels. Requires 5+ years in marketing, including 3+ years in performance or growth marketing, with hands-on Google Ads, Meta Ads, GA4, and Google Tag Manager experience.

Key Highlights
Own paid acquisition, lead magnets, CRM journeys, and measurement for Propseller.
Manage day-to-day spend across a 7-figure annual marketing budget.
Build and test landing pages, forms, funnels, and lifecycle journeys.
Track GA4, Google Tag Manager, conversion APIs, and CRM outcomes.
Run structured experimentation across audiences, creative, offers, and pages.
Key Responsibilities
Run and scale lead generation across Google, Meta, TikTok, property portals and new channels worth testing.
Manage day-to-day spend against cost-per-qualified-lead targets, with cost per client as the north star, and recommend reallocations.
Grow usage of Propseller-made free tools, improve their lead conversion, and prototype new tools with AI before handing them to Product.
Build and test landing pages, forms and funnels with our freelance designer and developer.
Build lead-scoring, nurturing, and reactivation journeys for 150,000+ contacts.
Own tracking (GA4, Google Tag Manager, conversion APIs), sync CRM outcomes back to ad platforms, and maintain dashboards.
Run a structured testing roadmap across audiences, creative, offers and pages, and share learnings.
Work with sales leaders on lead quality and follow-up speed, and use their feedback to improve targeting.

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Technical Skills Required
Google Ads Meta Ads GA4 & Google Tag Manager
Benefits & Perks
Swimming pool and gym access
MacBook Pro and advanced software
Quarterly town halls
Team lunch budget
18 days annual leave
Corporate health insurance

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Nice to Have
Experience with TikTok ads or landing page tools
SQL or Looker Studio experience
Experience in SaaS, real estate, financial services, insurance, or education

Job Description

Role

As Growth Marketing Manager, you run the engine that turns Propseller’s marketing budget into signed deals. You’ll own paid acquisition, our free lead-generation tools, CRM journeys, and the measurement that ties them together.

You’ll manage day-to-day spend across our 7-figure annual marketing budget, work with our freelance designer and developer, and have one goal: more qualified seller and buyer leads at a falling cost per client.

What makes this role unique is that you get the economics and sophistication of B2B marketing with the scale of B2C. And you get it in a category consumers love to talk about, property, at a company that is data-driven and AI-pilled.

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Job Overview
Posted Nov 05, 2026
Employment Full-time
Experience Mid-Senior level
Location Singapore
Category Marketing
Company propseller
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