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Brand Marketing Manager

the greater change • United Arab Emirates
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Lead brand and marketing strategy for a Dubai real estate developer's portfolio and project launches. Oversee brand development, campaigns, creative production, launches, events, and marketing teams. Requires 8+ years of marketing experience, brand strategy, project launches, and agency management.

Key Highlights
Lead brand strategy and launches from concept to market.
Manage campaigns, creative production, events, and sales marketing.
Oversee marketing teams and cross-functional delivery.
Requires 8+ years of marketing experience.
Dubai-based real estate development role.
Key Responsibilities
Translate the CMO's vision and business objectives into brand and marketing strategies.
Lead brands from initial concept to launch, including research, positioning, naming, identity, and creative direction.
Develop integrated campaign strategies and plans for corporate initiatives, project launches, sales milestones, and key brand moments.
Develop and deliver go-to-market plans for new project launches with internal teams.
Plan and deliver project launches, investor previews, sales galas, broker events, and other brand experiences.
Oversee Marketing Executives responsible for ongoing campaigns, content, social media, and brand consistency.
Benefits & Perks
Competitive Tax-Free Salary
Performance Incentives
Visa & Medical Insurance
Paid Leave
Annual Flight Ticket & End-of-Service Gratuity
Nice to Have
Familiarity with the Dubai real estate market and UAE advertising requirements.
Arabic language skills.
Ideally 8+ years of marketing experience within real estate, hospitality, luxury, or another brand-led industry.

Job Description

Company Overview

Our client is a new-generation real estate development company based in Dubai. It is creating a portfolio of residential, commercial, and mixed-use developments designed around the future of human living.

The company is built on the pillars of thoughtful design, ancient architectural wisdom, intelligent technology, and human-centred data. It is pioneering a new category of real estate: places that actively support human health, wellbeing, and longevity.

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