Nrml Holding
United Arab Emirates
Marketing Lead – Corporate Ops
- AI
- Branding
- SEO
AI Summary
Develops and manages the company’s social media presence across corporate, brand portfolio, and project launches. Owns social media planning, publishing, community management, social listening, and performance reporting. Requires strong creative judgement, excellent writing, cultural awareness, and ability to balance planned campaigns with timely opportunities.
Key Highlights
Develops and manages the company’s social media presence across corporate, brand portfolio, and project launches.
Owns social media planning, publishing, community management, social listening, and performance reporting.
Requires strong creative judgement, excellent writing, cultural awareness, and ability to balance planned campaigns with timely opportunities.
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Key Responsibilities
Develop social media plans for the company’s corporate brand, projects, and products in line with the wider digital and brand strategy.
Define the purpose, audience, content approach, and objectives of each channel.
Recommend platforms and account structures appropriate to the portfolio, avoiding unnecessary fragmentation.
Build relevant audiences across investors, end users, brokers, partners, technology communities, and other priority groups.
Research competitor activity, platform behaviour, and audience interests to identify opportunities.
Establish channel guidelines covering publishing, tone, engagement, and escalation.
Own the consolidated social media calendar across campaigns, launches, events, leadership activity, and ongoing brand storytelling.
Work with the Content Manager to turn approved narratives into recurring series, educational content, interviews, and platform-specific formats.
Brief Graphic Design, Motion Design, and the Content Creator / Videographer on required assets, specifications, and deadlines.
Write and adapt captions, hooks, calls to action, and publishing copy in the approved brand voice.
Balance corporate, project, product, lifestyle, and people-focused content to maintain a coherent presence.
Track approvals and maintain a ready-to-publish content pipeline.
Contribute original ideas that make complex technology and wellbeing concepts accessible and relevant.
Manage scheduling and publishing across approved platforms.
Check copy, visuals, links, tagging, subtitles, formatting, and factual accuracy before publication.
Maintain current profile information, approved links, highlights, playlists, and pinned content.
Adapt assets to each platform rather than relying on identical execution across channels.
Coordinate website destinations and campaign tracking with Digital Marketing.
Maintain secure account access and company ownership of profiles and associated assets.
Communicate changes promptly when project information, campaign dates, or event plans are updated.
Manage comments, direct messages, mentions, and audience interactions within agreed response standards.
Develop approved response guidance with Marketing, Sales, and relevant customer-facing teams.
Route qualified enquiries to Sales through agreed processes and track handover where appropriate.
Escalate complaints, sensitive questions, misinformation, or reputational concerns promptly.
Monitor conversations relating to the company, its leadership, projects, products, and relevant i … lendar management and cross-functional coordination.
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Benefits & Perks
Visa & Medical Insurance
Paid Leave
Annual Flight Ticket & End-of-Service Gratuity
Learning & Career Growth
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Nice to Have
Sound judgement when responding publicly or escalating sensitive matters.
Analytical thinking and a practical approach to testing.
Attention to detail, brand consistency, and factual accuracy.
Initiative and responsiveness during launches and live events.
Ability to manage multiple channels and deadlines with reliable follow-through.
Job Description
Job Description
Company Overview
Our client is a new-generation real estate development company based in Dubai. It is creating a portfolio of residential, commercial, and mixed-use developments designed around the future of human living.
The company is built on the pillars of thoughtful design, ancient architectural wisdom, intelligent technology, and human-centred data. It is pioneering a new category of real estate: places that actively support human health, wellbeing, and longevity.
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