The Greater Change
United Arab Emirates
Social Media Manager
- AI
- Graphic Design
- Motion Design
- Responsive
AI Summary
Lead marketing for multiple brands across NRML Holding's portfolio, taking them from concept through launch and growth. Own end-to-end campaigns, market research, content strategy, UGC, SEO, pricing, and partnerships within agreed budgets. Requires 5–8 years of marketing experience, hands-on execution across all nine core areas, and GCC consumer-market familiarity.
Key Highlights
Lead marketing across NRML Holding's portfolio — from concept through launch and growth.
Hands-on role running campaigns, content, UGC, SEO, partnerships, pricing and budgets.
AED 18,000–22,000/month salary, visa, health insurance, flight, performance bonus and learning budget.
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Key Responsibilities
Plan and run market research before every launch including market sizing, competitor and pricing scans, customer interviews and surveys across UAE, Saudi Arabia and wider GCC
Define target audiences and customer profiles for each brand, keeping them current with real data
Write and test clear value propositions and positioning for each brand before spending money
Recommend launch pricing, price ranges and promotions with the finance team
Plan, brief and run launch and always-on campaigns across paid social, search, retail and e-commerce
Build each brand's content strategy, calendar and tone of voice across owned channels
Run user-generated content programmes end to end including finding creators, briefs, contracts and usage rights
Set up and grow organic search for each company including site structure, keywords, content and technical basics
Find and close partnerships, brand collaborations, creator and athlete deals, and co-marketing with retailers
Manage marketing budgets and report monthly on reach, cost per customer, conversion, retention and return on spend
Brief and manage agencies, freelancers and creators, and build a reliable bench of partners
Technical Skills Required
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Benefits & Perks
UAE employment visa and Emirates ID
Health insurance
Annual flight allowance
Performance bonus
Learning budget
End-of-service benefits in line with UAE Labour Law
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Nice to Have
Branding experience including naming, positioning, visual identity and tone of voice
Experience launching a brand, product or company from zero in a startup or venture studio
Arabic language proficiency
Job Description
About NRML Holding
NRML Holding is a Dubai-based private equity firm with an investment arm. We build companies from an idea, acquire and operate profitable businesses, back early founders and invest in growing companies. One Corporate Ops team runs finance, legal, hiring, brand, technology and supply across the group, which works in AI, Tech, Health, FMCG, F&B, Sports and Vehicles.
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