BlaBlaCar
Brazil
Senior Growth Lead
Marketing Full-time Mid-Senior level 1d ago
- AI
- Artificial Intelligence
- CRM
- SEO
AI Summary
Drive sustainable, data-informed growth across the customer lifecycle in Brazil. Lead full-funnel growth initiatives and develop data-driven experiments. Requires 7+ years of experience in growth marketing and strong analytical skills.
Key Highlights
Lead full-funnel growth initiatives and data-driven experiments.
Own key metrics like CAC, LTV, conversion rates, and churn.
Requires 7+ years of experience in growth, performance marketing, or data-driven product marketing.
Strong analytical mindset and experience with data tools like Tableau.
Excellent communication and collaboration skills.
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Key Responsibilities
Lead full-funnel growth initiatives
Develop and execute data-driven experiments
Own key metrics such as CAC, LTV, conversion rates, churn, and engagement
Collaborate with Product and Marketing teams
Design and manage multi-channel growth strategies
Build and refine analytics frameworks
Champion sustainable growth
Mentor and inspire junior team members
Technical Skills Required
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Benefits & Perks
Maternity/paternity leave
Home office equipment support
Holidays
Meal plan
Public transport policy
Health plan
Dental care
Life insurance
Gympass access
Relocation package
Visa support
Free carpooling/bus rides
Trainings
Mentorship
Internal mobility programs
Employee Stock ownership plan
Team building events
Mental health support
Paid time off for volunteering
Job Description
We’re looking for a Senior Growth Lead to drive sustainable, data-informed growth across the entire customer lifecycle — from acquisition to retention - and take BlaBlaCar to the next level in Brazil. You’ll own the local growth leading and partner with global teams on settings the strategy end-to-end, blending analytical rigor with creative experimentation to unlock new opportunities, optimize performance, and build scalable systems for long-term success.
This is a highly cross-functional role, working closely with marketing, business, product, data, and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.
Your Role
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