Trafilea
Global
New
Senior Marketing Program Manager (PMO) - Remote
Marketing Full-time Mid-Senior level 44m ago
- AI
- Asana
- Confluence
- Slack
AI Summary
Own the full-funnel demand engine and turn traffic and buying signals into qualified demos and pipeline. Build and optimize paid acquisition, conversion paths, marketing operations, analytics, and outbound infrastructure. Requires hands-on B2B growth marketing experience, Google Ads expertise, CRM/automation fluency, analytics, and bilingual Spanish/English communication.
Key Highlights
Own full-funnel demand generation from paid acquisition to booked demos and pipeline.
Build and optimize landing pages, forms, CTAs, and persona-aware conversion paths.
Manage CRM workflows, lead lifecycle, scoring, routing, and visitor-signal outbound automation.
Own analytics, GA4, UTM governance, conversion tracking, and pipeline dashboards.
Own outbound email infrastructure, deliverability, and sending health.
Key Responsibilities
Plan, launch, and optimize paid campaigns across Google Ads and LinkedIn.
Build and A/B test demo landing pages, forms, and CTAs.
Own lead lifecycle, CRM workflows, lead scoring, and routing.
Build and scale visitor-signal-to-outbound outreach automation.
Own outbound sending infrastructure and deliverability health.
Build and own analytics, conversion tracking, and pipeline reporting.
Write conversion-focused ad, landing-page, and outbound copy.
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Technical Skills Required
Benefits & Perks
Competitive salary (base range shared early in the process)
Major medical health insurance
Paid time off
Remote work with occasional in-office training and in-person meetings
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Nice to Have
Experience in HR tech, workforce, background screening, or compliance-adjacent categories.
Account-based marketing (ABM) and audience segmentation.
Server-side, enhanced, or offline conversion tracking (e.g. CAPI).
Outbound email deliverability at scale — multi-domain/mailbox management, warm-up, and inbox placement.
Technical SEO and simple creative for ads and social.
Job Description
About Turn
Turn is a venture-backed B2B software company built for the realities of high-volume hiring. Our platform runs pre-employment background checks and continuous monitoring, and integrates directly into the systems employers already hire with — so teams in hospitality, staffing, construction, healthcare, and real estate can screen candidates fast without giving up compliance. We’re a small, fully remote team that moves quickly and ships real things.
About the Role
We’re looking for a hands-on Growth Marketing Engineer to own our full-funnel demand engine and turn the traffic and buying signals we already generate into qualified demos and pipeline.
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