Fitt Meals
United Arab Emirates
Influencer Marketing Executive (Performance) - UAE Growth & Creator Partnerships
Marketing Full-time Mid-Senior level 1d ago
- CRM
- Outreach
AI Summary
Lead the Pechka brand across all channels (café, delivery, retail, events) with end-to-end ownership of brand strategy, visual identity, content, social media, loyalty programs, and cross-channel marketing. Requires 3+ years in food/branding, loyalty CRM expertise, PR, and hands-on creative skills. Must manage a team, handle customer relations, and drive commercial decisions.
Key Highlights
Own end-to-end brand strategy, visual identity, and cross-channel marketing for Pechka (café, delivery, retail, events, pop-ups)
Lead a team of 3 (digital/SEO, delivery-platform marketing, content/community) plus freelancers, reporting directly to the owner
Develop brand platform (positioning, values, tone of voice in English/Russian), brand architecture, and visual identity
Manage content creation (videos, social graphics, menus, presentations) and own Instagram, TikTok, Facebook, Telegram
Oversee loyalty program, CRM, reviews, and customer relations (English/Russian); handle complex complaints and retention analysis
Collaborate with kitchen, production, sales, and operations to propose new dishes, seasonal menus, and pricing strategies
Manage delivery platform relationships, ads, and promotions; track performance metrics (ratings, cancellations, returns)
Budget ownership across marketing channels; report monthly spend and results
3+ years required in food/branding or loyalty CRM; hands-on creative and commercial skills essential
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Key Responsibilities
Develop and maintain brand platform, visual identity, and architecture across all Pechka touchpoints
Lead content creation (videos, social media, menus, presentations) and manage social media platforms
Oversee loyalty program, CRM, reviews, and customer relations (English/Russian)
Collaborate with kitchen, production, sales, and operations on menu development, pricing, and seasonal strategies
Manage relationships with delivery platforms, ads, and promotions; track performance metrics
Own marketing budget and report monthly spend/results
Lead and develop marketing team and freelancers
Technical Skills Required
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Benefits & Perks
AED 30,000-35,000 monthly (total package)
UAE employment visa
Medical insurance
Paid annual leave
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Nice to Have
Experience with rebranding or launching new brands/sub-brands
Experience with delivery platforms (Talabat, Deliveroo, Careem, Noon, Keeta, Yandex Eda, Wolt, Glovo)
Experience with Brevo or similar email/messaging platforms
Retail packaging development experience
Pop-up and off-site sales experience
Knowledge of Russian/Eastern European cuisine
Arabic language skills
Job Description
Location: Dubai, United Arab Emirates
Employment type: Full-time
Salary: AED 30,000-35,000 per month (total package)
About Pechka
Pechka is a Dubai food brand specializing in Russian and Eastern European home-style cooking. It operates a café and bakery in Dubai Marina, delivery/pickup services, a production facility for wholesale/B2B customers, and an online grocery store (Pechka Market). Customers order via the website/app (with rewards), Talabat, Deliveroo, Careem, Noon, Keeta, Instashop, and other platforms. The brand also caters corporate/private events.
The Role
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