Email Marketing Manager (B2C Subscription Product) - Switzerland

Jobgether • Switzerland

Remote

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AI Summary

Build and lead the email marketing function for a B2C subscription product, driving revenue growth through lifecycle campaigns, A/B testing, and data-driven strategies. Own end-to-end performance, optimize flows, and collaborate with Product, UX, and Analytics teams in a remote-first, international environment. Requires 2+ years of hands-on lifecycle marketing experience with measurable commercial results.

Key Highlights

Build and scale email marketing from the ground up for a B2C subscription product, covering onboarding, retention, upselling, and win-back campaigns

Own end-to-end email performance, including A/B testing, segmentation, and revenue attribution, with full autonomy to develop strategies

Collaborate with cross-functional teams to optimize customer journeys, track performance, and ensure compliance with global regulations (GDPR, ePrivacy, etc.)

Key Responsibilities

Develop and optimize lifecycle email campaigns (onboarding, abandoned checkout, retention, upselling, win-back) to drive customer engagement and revenue

Audit and prioritize improvements to existing email flows, including segmentation, timing, messaging, and flow logic

Design, launch, and evaluate A/B tests for subject lines, offers, timing, and flow logic, documenting results and scaling successful initiatives

Segment audiences based on behavior, funnel stage, geography, and quiz responses to personalize communications

Analyze email conversion funnels (delivery, opens, clicks, purchases, revenue) and collaborate with Product/Analytics teams to establish tracking and attribution

Monitor deliverability, maintain domain reputation, and ensure compliance with global email marketing regulations (GDPR, ePrivacy, CAN-SPAM, CASL)

Write and optimize email copy in collaboration with the UX team and recommend new email marketing opportunities

Present data-backed strategies and performance insights to the CEO and influence key business decisions

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Technical Skills Required

Lifecycle Marketing Email Service Providers (e.g., Customer.io, Klaviyo) A/B Testing and Data Analysis

Benefits & Perks

Fully remote work with option to work from Kyiv, Lviv, or Warsaw

28 paid annual vacation days

Medical insurance and mental health support program

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Nice to Have

Experience with Amplitude or Tableau for analytics

Familiarity with attribution and incrementality measurement

Job Description

Join an early-stage digital product business and take ownership of building its email marketing function from the ground up. You will shape the lifecycle marketing strategy for a B2C subscription product, turning customer insights and behavioral data into measurable revenue growth. Your mission will cover the entire email funnel, from onboarding and abandoned checkout flows to retention, upselling, and win-back campaigns. You will have the autonomy to develop strategies, launch experiments, and optimize performance in close collaboration with Product, UX, and Analytics teams. This is an opportunity to influence key business decisions while establishing scalable marketing processes. You will work in an international, results-driven environment that values initiative, experimentation, and continuous improvement.

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