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Email Marketing Manager

boosta • Ukraine
Remote
Apply Now

Manage end-to-end email marketing strategy and lifecycle flows for a global health and fitness product. Audit, optimize, and A/B test email campaigns to drive revenue, retention, and user engagement. Require 3+ years of experience in commercial email/CRM marketing with strong deliverability and analytics skills.

Key Highlights
Own email channel performance end-to-end, from strategy to revenue impact.
Implement and optimize lifecycle flows, A/B tests, and audience segmentation.
Ensure high deliverability and compliance with GDPR, CAN-SPAM, and other regulations.
Key Responsibilities
Audit existing email flows and implement changes to increase purchases.
Maintain a backlog of hypotheses and A/B tests for subject lines, offers, and flow logic.
Segment the audience by behavior, funnel stage, geography, and quiz responses.
Analyze the email funnel and work with Product and Analytics to set up tracking and attribution.
Maintain domain reputation and list health, including bounce, spam, and unsubscribe rates.
Write email copy and propose channel growth strategies backed by data.
Technical Skills Required
Email Marketing Lifecycle Marketing A/B Testing
Benefits & Perks
Work from anywhere (remote-first)
Learning budget for courses and conferences
2 additional days off per month
16 days of vacation
Paid sick leave
Referral program bonus
Nice to Have
Experience in Health & Fitness / Wellness
Experience with Amplitude, Tableau, or other analytics / BI tools

Job Description

Hi!We are that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services.We are currently looking for an to join our partner company, which creates personalized health and fitness products for users worldwide.
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