VP of Marketing (Platform) - Influencer Marketing Tools

modash • Estonia

Remote

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AI Summary

Lead the marketing strategy for Modash’s influencer marketing platform, scaling growth from $20M to $100M+ by defining direction, optimizing team performance, and driving account value and retention. Requires proven product marketing expertise, cross-functional leadership, and a track record of repositioning products for upscale audiences. Fully remote role with significant equity and flexibility.

Key Highlights

Lead marketing for Modash’s influencer marketing platform, setting strategic direction and resource allocation for growth-stage scaling

Own end-to-end marketing strategy, including product marketing, editorial/creative work, and cross-functional collaboration with Product and Sales

Focus on account value growth and retention, targeting upscale customers and cross-selling products to existing clients

Manage 10-15 team leads across multiple marketing disciplines, with hands-on execution when needed in a scrappy, fast-moving environment

Key Responsibilities

Set strategic marketing targets, allocate resources, and measure performance for Modash’s influencer marketing platform

Lead 10-15 team leads across marketing disciplines, including SEO/AEO, content programs, creator partnerships, and product marketing

Define and execute product marketing strategies that resonate with target audiences and drive measurable impact

Collaborate with Product and Sales teams to shape Modash’s growth trajectory, focusing on account value and retention

Reposition the platform for upscale customers and cross-sell additional products to existing clients

Oversee editorial and creative work, ensuring Modash’s brand story is compelling and spreads organically

Coordinate with Sales on demo request qualification and handling, aligning marketing efforts with revenue goals

Conduct weekly 1-1s with team leads to provide direction, solve issues, and level up individual teams

Work with Finance to define next-year account value goals and marketing investments required for upscale customer acquisition

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Technical Skills Required

Product Marketing Influencer Marketing Cross-functional Leadership

Benefits & Perks

Fully remote work with flexible hours

Annual salary range of 140,000€–180,000€ plus stock options

Unlimited paid vacation

Personal development budget for courses, books, and conferences

Regular team offsites

Real ownership with decision-making autonomy

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Nice to Have

Experience with API marketing strategies

Deep expertise in SEO/AEO and virtual events

Proven track record in demand generation or brand marketing

Job Description

Hey, I'm Avery, the CEO of Modash. Nearly 3000 brands around the world use our tools to run their influencer marketing programs. We're hiring a VP of marketing to help us scale this early traction.We're working to help every creator earn a living. We do that by making influencer partnerships so effective that marketers move more of their budget to creators.Our tools help brands discover, partner with, and pay creators: from finding the right people to managing relationships, measuring campaigns and running affiliate programs.

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