Head of Growth Marketing (Generative Engine Optimization & SEO)

mc group • Hong Kong Sar

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AI Summary

Lead the company’s organic and AI-driven search visibility strategy, combining Generative Engine Optimization (GEO) and traditional SEO to drive scalable growth across international fintech markets. Oversee content, technical SEO, paid media, and AI-powered acquisition channels while collaborating cross-functionally to align growth with business goals. Requires deep expertise in AI search engines, fintech, and multilingual (Chinese/English) communication.

Key Highlights

Lead AI-driven search strategy (GEO, ChatGPT, Google AI Overviews, Perplexity) and traditional SEO for fintech digital assets

Drive organic and paid traffic growth in priority markets (UK, Germany, Brazil, Spain, Portugal) with AI-powered tools

Collaborate with product, content, and design teams to execute full-funnel growth strategies and monitor KPIs

Key Responsibilities

Own and execute GEO strategy, optimizing content for AI-generated search results (e.g., ChatGPT, Google AI Overviews, Perplexity)

Lead traditional SEO (technical, on-page, off-page, content strategy) and monitor organic search performance across all digital properties

Design and execute paid media campaigns with a focus on UK, Germany, Brazil, Spain, and Portugal markets

Build and manage a full-funnel growth roadmap combining organic (GEO/SEO) and paid acquisition strategies for fintech audiences

Identify and implement AI-powered marketing solutions (AI content, automation, AEO, GEO strategies)

Analyze customer search behavior and intent, defining content strategies aligned with SEO/GEO best practices

Monitor and report on traffic, conversion, and growth KPIs, optimizing based on data-driven insights

Collaborate with product, content, and design teams to align growth strategy with brand and product goals

Stay current on evolving search algorithms (traditional and generative) and fintech/WEB3 industry trends

Implement on-page and technical SEO improvements directly in WordPress and CMS platforms

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Technical Skills Required

Generative Engine Optimization (GEO) Search Engine Optimization (SEO) AI-Powered Marketing & Large Language Models (LLMs)

Benefits & Perks

Competitive compensation and discretionary performance bonus

Comprehensive medical insurance coverage

Five-day workweek, bank holiday, and birthday leave

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Nice to Have

Experience with enterprise AI ecosystems (Microsoft Copilot, OpenAI, Anthropic, Google Gemini, LangChain, CrewAI)

Familiarity with RAG, AI Agents, and workflow automation

Hands-on experience with Google Geo Ecosystem and structured data optimization

Job Description

We are seeking a Head of Growth Marketing (GEO & SEO) to lead our organic and AI-driven search visibility strategy across Generative Engine Optimization (GEO) and traditional Search Engine Optimization (SEO). This role sits at the intersection of digital assets and fintech, and is responsible for building scalable organic and paid traffic growth engines across priority international markets, with a strong focus on AGI, AI-driven search and discovery channels in Growth Marketing.

Responsibilities

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