Lead end-to-end brand strategy and offline event execution for Greater China, driving regional sales through high-impact campaigns and cross-functional collaboration. Oversee brand touchpoints, event lifecycle management, and team performance while leveraging AI for operational efficiency. Requires 5+ years in marketing/branding with 3+ years in people management and fluency in English/Chinese.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
About the Company
What We Offer High autonomy in decision-making: Own Greater China brand strategy and execution. Report directly to Group CEO, enabling fast validation and rollout of strong ideas. Open growth platform: Industry background is not a prerequisite. Performance and deliverables are our core evaluation criteria; seniority and stereotypes do not limit progression. Accelerated career development: Deeply engage in end-to-end group brand building, work on complex cross-regional and cross-functional business scenarios, and grow alongside rapid business expansion.
About the Role
Responsible for establishing the brand system and end-to-end management of offline events across Greater China (GC). Drive regional sales targets through high-impact offline experiential campaigns and online brand awareness initiatives. This role places strong emphasis on results-driven project delivery and cross-functional collaboration, with a focus on critical thinking and proven track record of outcome delivery.
Responsibilities
Brand Strategy Formulation & Execution
- Develop annual brand strategy and implementation roadmap for Greater China.
- Oversee standardised management of all online and offline brand touchpoints, with core KPIs centred on brand influence and business conversion.
- Ensure strategies are actionable and measurable.
End-to-End Offline Event Management
- Lead flagship brand events including large-scale industry exhibitions, customer summits and regional workshops.
- Own the full lifecycle from proposal planning, budget control, vendor management, on-site delivery to post-event performance review, with direct accountability for business conversion from events.
- Demonstrate robust capability to manage complex projects.
Online Brand Reputation & Content Operations
- Lead the team to build content ecosystems covering official websites, social media and vertical industry platforms.
- Establish negative sentiment monitoring and emergency response protocols.
- Proactively leverage AI tools to boost content production efficiency and accelerate brand risk assessment and resolution.
Team Management & Performance Optimisation
- Set clear team objectives and role allocation, streamline internal workflows, drive result-oriented deliverables, and continuously improve overall team capability and individual productivity.
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Qualifications
- Bachelor’s degree or above; no restriction on major or industry background.
- Minimum 5 years of working experience in marketing, branding or event planning, including at least 3 years of people management experience. Candidates with 3+ years of professional experience must have a proven track record of independently delivering complex projects or large-scale business initiatives.
- Fluent written and spoken English and Chinese. Familiar with the Greater China business landscape, capable of collaborating with overseas technical teams.
- Willing to travel regularly and adapt to intensive event cycles and fast-growing business environment.
- Work location: Hong Kong.
- Applications are welcome from candidates holding IANG, Top Talent Pass Scheme or Quality Migrant Admission Scheme visas, as well as outstanding talents seeking to relocate to Hong Kong.
Required Skills
Result-oriented with strong achievement motivation
- Focus on business outcomes rather than task completion.
- Capable of target decomposition and hands-on execution, with strong intrinsic drive to deliver results.
Critical thinking & solid operations mindset
- Proven experience managing complex projects and cross-functional initiatives.
- Able to identify root causes and improve operational efficiency via process optimisation.
Quick comprehension & decisive judgement
- Able to accurately interpret business requirements and strategic priorities.
- Make data- and AI-assisted judgements and take ownership of decisions under fast-paced, high-pressure environments.
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Open-minded with strong cross-domain adaptability
- Agile thinking, capable of transferring mature practices from other industries without being constrained by sector-specific conventions.
Concise communicator & effective collaborator
- Excel at cross-departmental alignment, especially with sales and product teams.
- Deliver clear, succinct communication free of unnecessary rhetoric.
Proactive AI adopter
- Practical experience applying AI tools to solve business challenges and improve work efficiency.
Preferred Skills
- Hands-on success by applying AI tools to elevate brand operations, event planning or team management efficiency.
- Cross-industry brand/marketing experience with diverse perspectives and cross-domain integration capabilities.
- Track record of end-to-end delivery and proven business conversion for large international exhibitions and industry summits.
Equal Opportunity Statement
Applications are welcome from candidates holding IANG, Top Talent Pass Scheme or Quality Migrant Admission Scheme visas, as well as outstanding talents seeking to relocate to Hong Kong. The company is committed to considering qualified applicants from diverse backgrounds.
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