Senior Retail & Omnichannel Marketing Manager (Sports Retail)

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, Sports Management, or a related field.
• [4–7]+ years of marketing experience, with at least [2] years in retail and/or sports industry.
• Proven track record of driving retail traffic and sales through multi-channel campaigns.

Skills & Competencies

• Passion for sports and strong understanding of the sports retail consumer.
• Experience with local store marketing, events, sponsorships, and community partnerships.
• Proficiency in digital marketing tools: Google Analytics, Meta Ads, email/SMS platforms, CRM, and POS reporting.
• Excellent project management, communication, and budget management skills.
• Ability to travel, work occasional weekends, and attend sports events.

• Key Responsibilities

Retail & Omnichannel Marketing

• Develop and execute annual and seasonal marketing plans for retail stores and e-commerce.
• Drive foot traffic through local store marketing, geo-targeted digital ads, email, SMS, direct mail, and community outreach.
• Coordinate in-store promotions, window displays, signage, POS materials, and product launch activations.
• Optimize omnichannel customer journeys, including BOPIS, curbside pickup, ship-from-store, and loyalty programs.
• Manage vendor co-op marketing and brand partnership funds with athletic brands such as [Nike, Adidas, New Balance, etc.].

Sports Community & Event Marketing

• Plan and execute sports-related events: fun runs, tournaments, demo days, athlete meet-and-greets, clinics, and training sessions.
• Build partnerships with local teams, leagues, schools, gyms, coaches, race organizers, and sports influencers.
• Manage sponsorships and community activations that build credibility with athletes and sports families.
• Represent the brand at races, expos, leagues, and key sporting events.

Campaigns, Content & Digital

• Lead seasonal campaigns around back-to-school, holiday, spring sports, marathon season, and major sports moments.
• Create content that showcases products in action, athlete stories, customer testimonials, and training tips.
• Manage social media, influencer/athlete partnerships, email marketing, and paid digital campaigns.

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• Ensure brand consistency across all retail, digital, and community touchpoints.

Analytics, Budget & Reporting

• Track KPIs such as store traffic, conversion rate, average basket size, sales, ROAS, loyalty signups, and e-commerce revenue.
• Use POS data, Google Analytics, CRM, and social insights to measure campaign performance.
• Manage the retail marketing budget and vendor co-op funds, reporting ROI to leadership.
• Run A/B tests on offers, creative, audiences, and messaging to improve results.

Team & Cross-Functional Collaboration

• Lead and mentor a small marketing team, interns, or external agencies.
• Partner with store managers, buying, merchandising, e-commerce, and sales teams.
• Train store staff on marketing campaigns, promotions, and brand messaging.

English Proficiency is compulsory; French, Spanish or Portuguese is a must

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