Greater China Brand & Offline Event Manager (Director Level)

zeal group • Hong Kong Sar

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AI Summary

Lead end-to-end brand strategy and offline event management for Greater China, driving regional sales through high-impact experiential campaigns and online brand initiatives. Oversee cross-functional execution, team performance, and AI-driven content operations to maximize business conversion and brand influence. Requires 5+ years of marketing/branding experience, 3+ years in people management, and fluency in English/Chinese.

Key Highlights

End-to-end ownership of Greater China brand strategy and offline event lifecycle (exhibitions, summits, workshops)

Cross-functional leadership with direct accountability for business conversion from events and campaigns

AI adoption for content production, risk assessment, and operational efficiency

Key Responsibilities

Develop and execute annual brand strategy and implementation roadmap for Greater China

Lead end-to-end management of large-scale offline events (exhibitions, summits, workshops) with full lifecycle ownership

Oversee standardized management of online/offline brand touchpoints with KPIs focused on brand influence and business conversion

Build and manage content ecosystems (websites, social media, industry platforms) with AI-driven efficiency

Establish negative sentiment monitoring and emergency response protocols for online brand reputation

Set team objectives, streamline workflows, and optimize individual productivity

Collaborate cross-functionally with sales, product, and overseas technical teams

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Technical Skills Required

Brand Strategy & Management Event Planning & Execution Cross-Functional Leadership

Benefits & Perks

High autonomy in decision-making with direct reporting to Group CCO

Visa sponsorship for IANG, Top Talent Pass, Quality Migrant Admission Scheme holders

Accelerated career growth in end-to-end group brand building

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Nice to Have

Hands-on experience applying AI tools to brand operations, event planning, or team management

Cross-industry brand/marketing experience with diverse perspectives

Proven track record of business conversion from large international exhibitions

Job Description

Job Overview

Responsible for establishing the brand system and end-to-end management of offline events across Greater China (GC). Drive regional sales targets through high-impact offline experiential campaigns and online brand awareness initiatives. This role places strong emphasis on results-driven project delivery and cross-functional collaboration, with a focus on critical thinking and proven track record of outcome delivery.

Key Responsibilities

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